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Marketing Psychology & Behavioral Science

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Marketing Automation

Applies over 70 behavioral science mental models and psychological principles to optimize marketing campaigns, conversion rates, and buyer behavior.

The Marketing Psychology skill transforms Claude into an expert consultant in applied behavioral science, helping users bridge the gap between abstract psychological theories and practical marketing execution. By leveraging an extensive catalog of over 70 mental models, it allows Claude to diagnose why landing pages aren't converting, suggest concrete improvements for marketing assets, and provide deep dives into cognitive biases like loss aversion, anchoring, and social proof. It is an essential tool for growth marketers, product managers, and copywriters looking to increase user engagement and revenue through science-backed persuasion techniques.

Key Features

01Application of 70+ mental models including social proof and loss aversion
02Behavioral diagnosis to identify conversion bottlenecks in existing assets
03Pricing strategy optimization using anchoring and decoy effects
04User friction and churn reduction using the Fogg Behavior Model
05Psychology-backed copywriting and CTA improvement frameworks
060 GitHub stars

Use Cases

01Optimizing a high-traffic landing page that is failing to convert visitors
02Improving user activation during onboarding using the IKEA effect and goal-gradient theory
03Designing a multi-tier pricing structure to maximize Average Order Value (AOV)