What types of marketing tasks does this help with?

It assists with copywriting, conversion rate optimization (CRO), strategic planning, funnel analysis, brand positioning, and understanding the user journey.

Is this skill ethical to use for persuasion?

Yes, the skill provides specific suggestions on how to implement psychological principles ethically and responsibly to build genuine trust rather than using dark patterns.

What are mental models in marketing?

Mental models are thinking tools that help you understand customer behavior, make better strategic decisions, and solve marketing problems from first principles rather than just copying competitors.

Can I use this with my existing product context?

Yes, the skill is designed to automatically read your .claude/product-marketing-context.md file to provide tailored recommendations for your specific product and audience.

How many psychological principles are included?

This skill includes over 70 mental models organized for direct marketing application, covering foundational thinking, buyer psychology, and persuasion.

Marketing Psychology & Mental Models

Name: Marketing Psychology & Mental Models
Author: Strat-Ai-Gize-Marketing-Automation

byStrat-Ai-Gize-Marketing-Automation

0•

Marketing Automation

Applies 70+ psychological principles and behavioral science mental models to enhance marketing strategy and consumer influence.

This skill equips Claude with an extensive library of over 70 psychological mental models and behavioral science frameworks specifically tailored for marketing. It helps users understand the 'why' behind consumer behavior, identify effective persuasion techniques like the IKEA effect or Social Proof, and make better strategic decisions using foundational models like First Principles and the Pareto Principle. Whether you are optimizing a landing page, refining a product's 'Job to Be Done,' or looking to avoid common cognitive biases in strategy, this skill provides actionable, ethical guidance to improve marketing outcomes by aligning with how humans actually think and decide.

Key Features

010 GitHub stars

02Frameworks for understanding consumer decision-making and behavior

03Strategic tools including First Principles, Inversion, and Theory of Constraints

04Contextual awareness using local product-marketing-context.md files

05Library of 70+ curated mental models for marketing application

06Implementation guides for principles like Scarcity, Reciprocity, and Social Proof

Use Cases

01Refining product messaging based on the Jobs to Be Done framework

02Optimizing landing page conversions using cognitive bias principles

03Identifying and fixing marketing funnel bottlenecks using the Theory of Constraints

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add strat-ai-gize-marketing-automation/marketing-skills marketing-psychology

For use in Claude.ai and ChatGPT

Download Skill

Key Features

010 GitHub stars

02Frameworks for understanding consumer decision-making and behavior

03Strategic tools including First Principles, Inversion, and Theory of Constraints

04Contextual awareness using local product-marketing-context.md files

05Library of 70+ curated mental models for marketing application

06Implementation guides for principles like Scarcity, Reciprocity, and Social Proof

Use Cases

01Refining product messaging based on the Jobs to Be Done framework

02Optimizing landing page conversions using cognitive bias principles

03Identifying and fixing marketing funnel bottlenecks using the Theory of Constraints

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add strat-ai-gize-marketing-automation/marketing-skills marketing-psychology

For use in Claude.ai and ChatGPT

Download Skill