Which mental models does this skill support?

The skill includes a wide range of models such as First Principles, Jobs to Be Done, Pareto Principle, Inversion, Social Proof, and the Lindy Effect, among many others.

How can I apply this to my specific product?

If you have a product-marketing-context.md file in your repository, the skill will automatically read it to tailor its psychological recommendations to your specific audience and goals.

Is this skill useful for copywriting?

Yes, it provides insights into how cognitive biases like the Zeigarnik Effect or the IKEA Effect can be used to write more engaging and persuasive copy.

What is the Marketing Psychology Claude Code skill?

It is a specialized capability that enables Claude to provide expert advice on applying psychological principles, mental models, and behavioral science to marketing and business decision-making.

Marketing Psychology & Mental Models

Name: Marketing Psychology & Mental Models
Author: JantonioFC

byJantonioFC

•

Marketing Automation

Applies behavioral science and psychological mental models to optimize marketing strategies and influence consumer behavior ethically.

This skill transforms Claude into an expert marketing strategist by integrating deep psychological principles and behavioral science frameworks. It allows users to move beyond surface-level tactics by applying foundational mental models like First Principles, Jobs to Be Done, and the Pareto Principle. Whether you are optimizing conversion rates through cognitive bias analysis or refining your brand positioning using mimetic desire, this skill provides the context and actionable guidance needed to understand 'why' people buy and how to build more effective, customer-centric marketing campaigns.

Key Features

012 GitHub stars

02Offers strategic frameworks like 'Inversion' and 'Theory of Constraints' to identify growth bottlenecks.

03Integrates with local product-marketing context files for tailored, domain-specific advice.

04Provides actionable marketing applications for principles like social proof and reciprocity.

05Analyzes consumer behavior using 30+ psychological mental models and cognitive biases.

06Focuses on ethical persuasion and long-term brand building over short-term manipulation.

Use Cases

01Developing high-impact product messaging centered around the 'Jobs to Be Done' framework.

02Auditing marketing funnels for friction using the 'Status-Quo Bias' and 'Loss Aversion' models.

03Optimizing landing page conversion rates by reducing the 'Paradox of Choice' and leveraging 'Social Proof'.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add jantoniofc/skillsbank marketing-psychology

For use in Claude.ai and ChatGPT

Key Features

012 GitHub stars

02Offers strategic frameworks like 'Inversion' and 'Theory of Constraints' to identify growth bottlenecks.

03Integrates with local product-marketing context files for tailored, domain-specific advice.

04Provides actionable marketing applications for principles like social proof and reciprocity.

05Analyzes consumer behavior using 30+ psychological mental models and cognitive biases.

06Focuses on ethical persuasion and long-term brand building over short-term manipulation.

Use Cases

01Developing high-impact product messaging centered around the 'Jobs to Be Done' framework.

02Auditing marketing funnels for friction using the 'Status-Quo Bias' and 'Loss Aversion' models.

03Optimizing landing page conversion rates by reducing the 'Paradox of Choice' and leveraging 'Social Proof'.