Is this skill suitable for B2B or B2C marketing?

The psychological principles included, such as Social Proof and Authority Bias, are fundamental to human behavior and are highly effective in both B2B and B2C marketing contexts.

Does this skill help with copywriting?

Yes, it uses principles like the Mere Exposure Effect, the Zeigarnik Effect, and the Pratfall Effect to help create copy that builds trust and encourages user action.

How can I apply mental models to my marketing using this skill?

Claude can help you identify which models (like the IKEA effect or Loss Aversion) apply to your specific campaign, explain the psychology behind them, and suggest concrete implementation steps.

What is the Marketing Psychology skill for Claude Code?

It is a specialized plugin that provides Claude with a library of over 70 mental models and psychological principles to help users build more effective and persuasive marketing strategies.

Marketing Psychology & Mental Models

Name: Marketing Psychology & Mental Models
Author: kevosco

bykevosco

0•

Marketing Automation

Enhances Claude's marketing capabilities by applying behavioral science, mental models, and psychological principles to drive customer action.

Marketing Psychology & Mental Models is a specialized Claude Code skill that integrates over 70 behavioral science frameworks into your AI-assisted marketing workflow. It enables Claude to analyze consumer behavior, identify cognitive biases, and apply foundational thinking models like First Principles and 'Jobs to Be Done.' Whether you are optimizing conversion funnels, drafting persuasive copy, or refining product positioning, this skill provides actionable, evidence-based guidance to help you understand the 'why' behind buyer decisions and implement ethical persuasion strategies that resonate with your target audience.

Key Features

01Guidance on ethical implementation of persuasion and influence techniques

02Deep analysis of cognitive biases like the Endowment Effect and Social Proof

03Frameworks for foundational thinking including First Principles and Inversion

040 GitHub stars

05Contextual awareness that leverages existing product marketing documentation

06Library of 70+ mental models organized specifically for marketing application

Use Cases

01Developing a Jobs to Be Done (JTBD) framework for a new product launch

02Optimizing landing page conversion rates through behavioral science triggers

03Auditing marketing copy for clarity, trust-building, and psychological resonance

Key Features

01Guidance on ethical implementation of persuasion and influence techniques

02Deep analysis of cognitive biases like the Endowment Effect and Social Proof

03Frameworks for foundational thinking including First Principles and Inversion

040 GitHub stars

05Contextual awareness that leverages existing product marketing documentation

06Library of 70+ mental models organized specifically for marketing application

Use Cases

01Developing a Jobs to Be Done (JTBD) framework for a new product launch

02Optimizing landing page conversion rates through behavioral science triggers

03Auditing marketing copy for clarity, trust-building, and psychological resonance