How do I trigger the Marketing Psychology skill?

You can trigger it by mentioning keywords like 'psychology', 'mental models', 'cognitive bias', 'persuasion', or asking questions about 'consumer behavior'.

What is the Marketing Psychology skill for Claude?

It is a specialized capability that provides access to psychological principles and mental models to help you understand why people buy and how to improve marketing decisions.

Can this skill help with conversion rate optimization (CRO)?

Yes, it uses models like the Paradox of Choice, the Default Effect, and the Zeigarnik Effect to identify and fix friction points in your user journey.

Does this skill provide ethical marketing guidance?

Absolutely. Every psychological model includes suggestions on how to implement triggers like scarcity and social proof ethically and responsibly.

How many mental models are included in this skill?

The skill includes over 70 foundational thinking and behavioral models specifically organized for practical marketing application.

Marketing Psychology & Mental Models

Name: Marketing Psychology & Mental Models
Author: claudiodearaujo

byclaudiodearaujo

Marketing Automation

Applies psychological principles and behavioral science mental models to optimize marketing strategies and understand consumer behavior.

About

This skill equips Claude with a comprehensive framework of over 70 psychological mental models and behavioral science principles specifically curated for marketing applications. It helps users analyze consumer decision-making, identify cognitive biases, and apply foundational thinking models like 'Jobs to Be Done' or the 'Pareto Principle' to improve campaign effectiveness. Whether you are refining a value proposition, identifying bottlenecks in a conversion funnel, or designing more persuasive copy, this skill provides the theoretical grounding and practical application steps needed to influence behavior ethically and effectively.

Key Features

Ethical implementation patterns for influencing consumer decision-making
Access to 70+ mental models organized for immediate marketing application
Tactical guidance on behavioral triggers such as Social Proof and Reciprocity
Identification of cognitive biases like the Sunk Cost Fallacy and Confirmation Bias
0 GitHub stars
Strategic frameworks for problem-solving using First Principles and Inversion

Use Cases

Auditing marketing funnels to identify psychological friction and conversion bottlenecks
Developing customer personas and value propositions using the Jobs to Be Done framework
Optimizing landing pages using the Paradox of Choice and Goal-Gradient Effect

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter marketing-psychology

For use in Claude.ai and ChatGPT

Download Skill

GitHub