Marketing Science Topic Selection
Evaluates and sharpens quantitative marketing research questions for publication fit in Marketing Science versus sibling journals.
Marketing Science Topic Selection provides an executable review framework to evaluate whether a marketing research problem satisfies the dual criteria of substantive managerial importance and formal modelability (analytical or structural). It systematically guides researchers in refining their central research questions, picking the right methodological genre (analytical, structural, or Frontiers), and validating venue fit against target alternatives like JCR, JMR, and Management Science to ensure manuscripts deliver clear counterfactual and policy payoffs.
Key Features
01Evaluates topics using the two-part test: substantive managerial importance and formal modelability
02Generates structured claim/evidence/risk review ledgers with actionable next steps
03Differentiates between analytical, structural, and Frontiers research genres
04Provides targeted venue fit comparison across Marketing Science, JCR, JMR, and Management Science
05Detects common anti-patterns like model-free correlations or ungrounded behavioral effects
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Use Cases
01Determining whether a raw empirical marketing phenomenon can be framed as an estimable structural model or game-theoretic analytical model
02Selecting the optimal target publication venue among Marketing Science, JMR, JCR, and Management Science for an academic paper
03Refining research proposals and manuscripts to emphasize counterfactual insights and policy implications