What phases are covered in the strategy session?

The session covers Business Foundation, Positioning & Messaging, Channels & Content, and Strategy Design (including lead capture and customer journeys).

How do I use the exported JSON file?

The JSON profile can be used as context for future prompts, shared with team members, or imported into other marketing tools to ensure strategic alignment.

Can I skip the interview and provide information upfront?

Yes, you can provide all business, audience, and positioning details in a single message using the Quick Reference guide provided within the skill.

What is the Marketing Strategy Builder?

It is a specialized Claude Code skill that conducts a structured, interactive interview to build a complete marketing plan for your business or product.

Marketing Strategy Builder

Name: Marketing Strategy Builder
Author: majesticlabs-dev

bymajesticlabs-dev

•

Marketing Automation

Develops comprehensive, data-driven marketing strategies through an interactive discovery process and exports them as structured JSON profiles.

About

This skill acts as a virtual marketing consultant, guiding users through a four-phase interview process to define their business foundation, positioning, channel mix, and customer journey. By systematically extracting insights about target audiences, pain points, and brand values, it transforms raw business ideas into a professional marketing framework. The final output is a portable JSON file that serves as a single source of truth, perfect for grounding future AI prompts, briefing creative teams, or aligning stakeholder decisions during product launches.

Key Features

Custom messaging and brand positioning development
Deep-dive audience persona and pain point analysis
Structured JSON export for reusable strategy profiles
9 GitHub stars
Guided 4-phase strategic interview process
Comprehensive customer journey and lead capture mapping

Use Cases

Defining a go-to-market (GTM) strategy for a new SaaS product or startup
Rapidly onboarding marketing teams with a clear, documented strategy profile
Creating a structured brand identity to maintain consistency in AI-generated content

About

Key Features

Custom messaging and brand positioning development
Deep-dive audience persona and pain point analysis
Structured JSON export for reusable strategy profiles
9 GitHub stars
Guided 4-phase strategic interview process
Comprehensive customer journey and lead capture mapping

Use Cases

Defining a go-to-market (GTM) strategy for a new SaaS product or startup
Rapidly onboarding marketing teams with a clear, documented strategy profile
Creating a structured brand identity to maintain consistency in AI-generated content