How does this skill use Ehrenberg-Bass principles?

The skill prompts users to define Category Entry Points (CEPs) and Distinctive Brand Assets (DBAs), ensuring that marketing outputs focus on building mental availability and brand recognition.

What is the purpose of the versioning system?

It uses semantic versioning to track the evolution of your brand. Small updates like new KPIs trigger minor version bumps, while major pivots or rebrands trigger major version changes.

Does it support both B2B and B2C models?

Absolutely. The skill specifically asks for the business model to determine which strategic frameworks and messaging styles are most appropriate for your context.

Can it automatically generate my marketing strategy?

Yes, it can perform an 'Auto-draft' by reading your codebase, landing pages, and documentation to create an initial marketing profile that you can then refine.

What is the marketing-context file?

It is a specialized markdown file stored in `.agents/marketing-context.md` that contains all client-specific information used as a reference for other marketing-related AI tasks.

Marketing Strategy Context

Name: Marketing Strategy Context
Author: iclaudioo

byiclaudioo

0•

Marketing Automation

Establishes and maintains a scientifically grounded marketing context to ensure brand consistency across all AI-driven marketing tasks.

This skill creates and manages a foundational `.agents/marketing-context.md` file that serves as a single source of truth for your brand's marketing strategy. By integrating Ehrenberg-Bass principles and the 'Playing to Win' framework, it captures critical data such as Category Entry Points (CEPs), Distinctive Brand Assets (DBAs), and behavioral insights. It ensures that all subsequent marketing outputs—from copy generation to strategic analysis—are deeply rooted in your specific brand identity, preventing generic AI responses and maintaining a professional, data-driven brand voice.

Key Features

01Integration of 'Playing to Win' strategic frameworks to define where to play and how to win.

02Guided setup for Category Entry Points (CEPs) and Distinctive Brand Assets (DBAs) to build mental availability.

03Semantic versioning system (v1.0, v1.1, v2.0) to track changes in marketing strategy and KPIs.

040 GitHub stars

05Periodic review triggers to ensure marketing data remains relevant and updated every three months.

06Auto-drafting of marketing context by analyzing existing repository assets, READMEs, and landing pages.

Use Cases

01Maintaining an up-to-date repository of brand assets, decision biases, and competitor insights for marketing automation.

02Migrating fragmented marketing documentation into a structured, machine-readable format for better AI performance.

03Establishing a standardized marketing foundation for a new project to ensure AI-generated content remains on-brand.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills marketing-context

For use in Claude.ai and ChatGPT

Key Features

01Integration of 'Playing to Win' strategic frameworks to define where to play and how to win.

02Guided setup for Category Entry Points (CEPs) and Distinctive Brand Assets (DBAs) to build mental availability.

03Semantic versioning system (v1.0, v1.1, v2.0) to track changes in marketing strategy and KPIs.

040 GitHub stars

05Periodic review triggers to ensure marketing data remains relevant and updated every three months.

06Auto-drafting of marketing context by analyzing existing repository assets, READMEs, and landing pages.

Use Cases

01Maintaining an up-to-date repository of brand assets, decision biases, and competitor insights for marketing automation.

02Migrating fragmented marketing documentation into a structured, machine-readable format for better AI performance.

03Establishing a standardized marketing foundation for a new project to ensure AI-generated content remains on-brand.