Can this skill help with programmatic DSP selection?

Yes, it provides detailed comparisons between DV360, The Trade Desk, Amazon DSP, and Xandr, including strengths, inventory access, and minimum spend requirements.

Does it calculate reach and frequency metrics?

It includes specialized formulas for GRP, TRP, OTS, and CPRP, along with reach curve estimations to predict the impact of various budget levels.

What is the difference between this and the performance-marketing skill?

This skill focuses on tactical execution and media math, while /performance-marketing covers high-level strategy, audience targeting, and funnel planning.

What marketing frameworks does this skill follow?

It integrates evidence-based principles from the Ehrenberg-Bass Institute (prioritizing reach) and Binet & Field (60/40 brand/activation split) for optimal media execution.

How does it handle brand safety and viewability?

The skill provides setup checklists for verification vendors like IAS and DoubleVerify, and defines MRC standards for display and video viewability.

Media Buying Tactical Agent

Name: Media Buying Tactical Agent
Author: iclaudioo

byiclaudioo

0•

Marketing Automation

Executes tactical media buying and programmatic ad operations using scientifically-backed reach and frequency optimization.

This skill transforms Claude into a Media Buying Tactical Agent, specialized in the technical execution of paid media campaigns across digital and traditional platforms. It focuses on precision GRP/TRP calculations, DSP configurations (such as DV360 and The Trade Desk), and budget allocation based on the Ehrenberg-Bass and Binet & Field frameworks. By prioritizing reach over frequency and utilizing supply path optimization (SPO), this skill helps advertisers minimize waste, manage complex programmatic deals, and ensure high viewability standards for all media placements.

Key Features

01Multi-DSP comparison and configuration (DV360, TTD, Xandr, Amazon)

02Evidence-based budget allocation based on Binet & Field guidelines

03Supply Path Optimization (SPO) and brand safety auditing

040 GitHub stars

05Programmatic deal management (PMP, Preferred, Guaranteed)

06Scientific GRP and TRP reach/frequency calculations

Use Cases

01Setting up and optimizing programmatic bidding strategies in a DSP

02Calculating cross-media reach curves and CPRP for campaign planning

03Implementing frequency caps and viewability targets to reduce ad spend waste

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills media-buying

For use in Claude.ai and ChatGPT

Key Features

01Multi-DSP comparison and configuration (DV360, TTD, Xandr, Amazon)

02Evidence-based budget allocation based on Binet & Field guidelines

03Supply Path Optimization (SPO) and brand safety auditing

040 GitHub stars

05Programmatic deal management (PMP, Preferred, Guaranteed)

06Scientific GRP and TRP reach/frequency calculations

Use Cases

01Setting up and optimizing programmatic bidding strategies in a DSP

02Calculating cross-media reach curves and CPRP for campaign planning

03Implementing frequency caps and viewability targets to reduce ad spend waste

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills media-buying

For use in Claude.ai and ChatGPT