Microsoft Ads Deep Analysis
Conducts comprehensive audits and performance analysis for Microsoft/Bing Ads campaigns, including Google Ads import validation and Copilot integration.
This skill empowers Claude to perform deep technical and strategic audits of Microsoft Ads accounts by evaluating 20 critical checks across search, Performance Max, and the Audience Network. It specializes in validating Google Ads imports—checking for URL, extension, and bid discrepancies—while leveraging unique Microsoft features like LinkedIn B2B profile targeting and Copilot chat placements. By calculating a weighted Health Score and analyzing cost advantages over Google Ads, it provides digital marketers with a detailed roadmap to optimize Bing PPC performance and capture high-intent desktop and enterprise audiences.