How does this skill help with pricing sponsorships?

The skill provides specific CPM and eCPM formulas along with industry-standard price ranges categorized by subscriber count and audience type (B2B, niche, or general).

Does it include templates for contacting sponsors?

Yes, it includes a structured outreach template and a recommended follow-up cadence to improve response rates from potential partners.

Can I use this to create a media kit?

Absolutely. It provides a multi-page framework for media kits, covering mission statements, audience demographics, engagement proofs, and case studies.

What metrics does it help track for sponsors?

It includes templates for performance reports that track impressions (opens), clicks, and click-through rates (CTR) compared to industry benchmarks.

Newsletter Sponsorship Playbook

Name: Newsletter Sponsorship Playbook
Author: chekos

bychekos

Marketing Automation

Streamlines newsletter monetization by providing pricing frameworks, media kit templates, and sponsor management workflows.

About

The Newsletter Sponsorship Playbook is a comprehensive resource designed to help publishers and content creators maximize revenue through strategic partnerships. It offers detailed guidance on calculating CPMs, designing professional media kits, and evaluating sponsor fit while maintaining reader trust. By providing proven outreach templates, negotiation strategies, and performance reporting frameworks, this skill enables users to professionalize their sponsorship operations and build sustainable, high-value relationships with advertisers.

Key Features

Sponsor evaluation checklists to ensure brand and audience alignment
Post-campaign performance report frameworks for sponsor retention
Dynamic pricing models based on subscriber count and audience niche
Professional outreach templates and follow-up cadence strategies
Comprehensive media kit templates including demographic and engagement sections
0 GitHub stars

Use Cases

Managing the full lifecycle of a sponsor relationship from outreach to reporting
Calculating fair market value for primary, mid-roll, and classified ad placements
Building a professional media kit for a growing niche publication

About

Key Features

Sponsor evaluation checklists to ensure brand and audience alignment
Post-campaign performance report frameworks for sponsor retention
Dynamic pricing models based on subscriber count and audience niche
Professional outreach templates and follow-up cadence strategies
Comprehensive media kit templates including demographic and engagement sections
0 GitHub stars

Use Cases

Managing the full lifecycle of a sponsor relationship from outreach to reporting
Calculating fair market value for primary, mid-roll, and classified ad placements
Building a professional media kit for a growing niche publication