Plans, optimizes, and scales multi-channel performance marketing campaigns to drive user acquisition and ROAS.
The Paid Ads skill transforms Claude into an expert performance marketer capable of architecting sophisticated advertising strategies across Google, Meta, LinkedIn, and more. It provides domain-specific guidance on campaign structure, ad copy frameworks like PAS and BAB, and audience targeting strategies while ensuring technical readiness through pre-launch checklists and conversion tracking verification. Whether you are launching a new product or scaling existing accounts, this skill helps align ad creative with business goals to improve efficiency and customer acquisition costs.
Key Features
01High-converting ad copy generation using PAS and BAB frameworks
02Technical setup checklists for conversion tracking and attribution
030 GitHub stars
04Campaign optimization levers for improving CPA and ROAS
05Detailed audience targeting and retargeting funnel construction
06Multi-channel strategy for Google, Meta, LinkedIn, X, and TikTok
Use Cases
01Launching a new Google Search or Meta conversion campaign from scratch
02Designing a full-funnel retargeting strategy for SaaS or E-commerce
03Diagnosing and fixing underperforming campaigns with high CPAs
