Can this skill help with ad copywriting?

Yes, it includes proven frameworks like Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB) to generate high-converting ad copy and headlines.

Does it integrate with my product context?

Yes, it is designed to check for local product-marketing-context.md files to ensure all ad strategies align with your specific product features and target audience.

Which ad platforms does this skill support?

It provides specialized guidance and best practices for Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and TikTok.

How does it help with campaign optimization?

It offers specific troubleshooting levers for when CPA is high, CTR is low, or CPM is climbing, along with advice on budget scaling and algorithm learning phases.

Paid Ads Marketing Expert

Name: Paid Ads Marketing Expert
Author: frankwrk

byfrankwrk

0•

Marketing Automation

Optimizes and scales paid advertising campaigns across Google, Meta, LinkedIn, and other major ad platforms to drive efficient customer acquisition.

This skill transforms Claude into a performance marketing specialist capable of strategizing, creating, and refining multi-channel paid media campaigns. It provides structured guidance for campaign architecture, audience targeting (including lookalikes and retargeting), and high-converting ad copy frameworks like PAS and BAB. Whether you are launching high-intent search ads on Google or demand generation on Meta, this skill ensures best practices for budget allocation, creative testing, and technical setup to maximize ROAS and minimize CPA.

Key Features

01Detailed optimization levers for improving CPA, CTR, and ROAS

02Proven copywriting frameworks including PAS, BAB, and Social Proof

03Standardized campaign structures and naming convention protocols

04Advanced audience targeting and retargeting segmentation strategies

050 GitHub stars

06Cross-platform strategy for Google Ads, Meta, LinkedIn, and TikTok

Use Cases

01Launching a new multi-channel PPC campaign for a SaaS product or service

02Auditing existing ad sets to identify and fix high CPA or low relevance issues

03Drafting high-converting creative assets and scripts for social media video ads

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add frankwrk/marketingskills paid-ads

For use in Claude.ai and ChatGPT

Download Skill