How does this skill help with ad creative?

It includes proven frameworks like Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB) to help you draft compelling copy, headlines, and video hooks.

How does the skill handle audience targeting?

It offers platform-specific strategies, including keyword layering for Google, lookalike and custom audiences for Meta, and job-based targeting for LinkedIn B2B campaigns.

What platforms does the Paid Ads skill support?

The skill provides specialized guidance for Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, TikTok, and Twitter/X.

Can it help with campaign organization?

Yes, it provides best practices for account hierarchy, standardized naming conventions, and budget allocation frameworks for both testing and scaling phases.

Does it provide performance reporting templates?

Yes, it includes weekly and monthly checklists to monitor key metrics like CPA, ROAS, and CTR, along with specific levers to pull when performance dips.

Paid Ads & PPC Strategy

Name: Paid Ads & PPC Strategy
Author: phrazzld

byphrazzld

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Marketing Automation

Optimizes and scales multi-channel paid advertising campaigns across Google, Meta, LinkedIn, and TikTok using expert performance marketing frameworks.

About

This skill equips Claude with the expertise of a performance marketer to help users architect, manage, and optimize paid media campaigns. It provides comprehensive guidance on platform selection (Google, Meta, LinkedIn, X, TikTok), campaign hierarchy, and budget allocation. Users can leverage built-in ad copy frameworks like Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB), alongside detailed audience targeting strategies for search, social, and B2B contexts. It is particularly useful for teams looking to improve their ROAS, lower CPA, or establish standardized naming conventions and reporting workflows for their digital advertising efforts.

Key Features

Optimization checklists for CPA, ROAS, CTR, and budget pacing.
Structured campaign organization and naming convention standards.
Proven ad copy frameworks including PAS, BAB, and social proof formulas.
Advanced audience targeting and retargeting funnel architectures.
Multi-platform strategy guides for Google, Meta, LinkedIn, TikTok, and X.
3 GitHub stars

Use Cases

Setting up a structured account hierarchy for B2B LinkedIn or Google Search campaigns.
Drafting high-converting ad copy and headlines for a new product launch.
Troubleshooting underperforming campaigns by identifying specific optimization levers for cost and conversion.

About

Key Features

Optimization checklists for CPA, ROAS, CTR, and budget pacing.
Structured campaign organization and naming convention standards.
Proven ad copy frameworks including PAS, BAB, and social proof formulas.
Advanced audience targeting and retargeting funnel architectures.
Multi-platform strategy guides for Google, Meta, LinkedIn, TikTok, and X.
3 GitHub stars

Use Cases

Setting up a structured account hierarchy for B2B LinkedIn or Google Search campaigns.
Drafting high-converting ad copy and headlines for a new product launch.
Troubleshooting underperforming campaigns by identifying specific optimization levers for cost and conversion.