Which advertising platforms does this skill support?

The skill provides specialized guidance for Google Ads (Search), Meta (Facebook/Instagram), LinkedIn Ads, Twitter/X, and TikTok Ads.

How does it help with campaign optimization?

It provides specific optimization levers to pull based on performance data—such as adjusting bid strategies when CPA is high or refreshing creative when CTR drops.

Does it provide guidance on budget management?

It offers clear rules for the testing and scaling phases, including recommendation for 20-30% incremental budget increases to avoid resetting algorithm learning.

Can this skill help me write ad copy?

Yes, it includes specific frameworks like Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB), along with headline formulas and creative hooks.

How does it handle audience targeting?

It covers keyword intent for Google, interest and behavior patterns for Meta, and professional identity/job titles for LinkedIn, including exclusion strategies.

Paid Advertising & PPC Expert

Name: Paid Advertising & PPC Expert
Author: oabdelmaksoud

byoabdelmaksoud

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Marketing Automation

Strategizes, builds, and optimizes high-performance paid advertising campaigns across major platforms like Google Ads, Meta, and LinkedIn.

This skill transforms Claude into an expert performance marketer capable of managing the full lifecycle of paid media campaigns. It provides domain-specific guidance for campaign architecture, audience targeting, and budget allocation while offering proven ad copy frameworks like PAS and BAB. Whether you're scaling ROAS on Meta or capturing high-intent search traffic on Google, this skill ensures your advertising efforts are data-driven, structured for scale, and aligned with industry best practices for customer acquisition.

Key Features

01Proven ad copy frameworks including PAS (Problem-Agitate-Solve) and BAB

02Comprehensive pre-launch checklists and tracking verification protocols

030 GitHub stars

04Data-driven optimization levers for improving CPA, ROAS, and CTR

05Multi-platform campaign strategy for Google, Meta, LinkedIn, TikTok, and X

06Advanced audience targeting, lookalike strategies, and retargeting windows

Use Cases

01Diagnosing and fixing underperforming ad sets by analyzing creative fatigue and audience mismatch

02Launching a new multi-channel PPC campaign from scratch with standardized naming conventions

03Scaling ad spend safely through incremental budget increases that respect algorithm learning phases

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add oabdelmaksoud/superclaw paid-ads

For use in Claude.ai and ChatGPT