About
The Paid Media Budget Optimizer skill provides a structured framework for marketing and revenue teams to manage advertising budgets directly within Claude Code. It facilitates weekly performance reviews, mid-flight spend adjustments, and financial reforecasting by analyzing Efficiency Bands and planned-vs-actual metrics. Users can perform scenario modeling to identify the impact of shifting spend toward high-performing ad sets while maintaining essential guardrails like daily caps and alerts. By integrating attribution windows and capacity planning, this skill ensures that budget shifts are both profitable and aligned with the organization's downstream sales capacity.
