Can I use this for specific platforms like Instagram or LinkedIn?

Yes, the skill includes a Format Matrix that adapts creative requirements for various channels including video, carousels, and single image ads.

What is included in the creative templates?

The skill provides templates for variant tracking, caption banks with emoji guidance, and video storyboard sheets to organize your production workflow.

Does it help with ad compliance?

The skill includes a built-in checklist that covers accessibility requirements (like alt text and subtitles) and reminds users to add necessary legal disclaimers.

How does this skill improve ad performance?

It provides a library of diverse hook types—such as social proof, curiosity, and problem-solving—to ensure you are testing multiple psychological triggers rather than repetitive messaging.

Paid Media Creative Variants

Name: Paid Media Creative Variants
Author: gtmagents

bygtmagents

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Marketing Automation

Generates high-performing hooks, copy variations, and multi-channel creative playbooks for paid advertising campaigns.

About

The Creative Variant Playbooks skill transforms Claude into a performance marketing specialist, streamlining the production of diverse ad content. It utilizes a structured framework consisting of a multi-angle hook library, channel-specific format matrices, and story formulas to ensure campaign messaging is optimized for various personas and funnel stages. Whether you are refreshing fatigued creative to regain performance or launching a new multi-channel program, this skill provides the systematic guidance, templates, and compliance checklists needed to execute professional-grade creative testing at scale.

Key Features

Systematic hook generation using benefit, proof, and story-based angles
29 GitHub stars
Comprehensive creative checklists for accessibility and legal compliance
Standardized templates for variant tracking and storyboarding
Channel-specific optimization for video, carousel, and text-based formats
Persona-aligned voice and tone mapping for different funnel stages

Use Cases

Refreshing creative assets for high-spend campaigns facing performance fatigue
Developing a diverse library of hooks and copy for a new product launch
Structuring systematic A/B tests for ad visuals and messaging across channels

About

Key Features

Systematic hook generation using benefit, proof, and story-based angles
29 GitHub stars
Comprehensive creative checklists for accessibility and legal compliance
Standardized templates for variant tracking and storyboarding
Channel-specific optimization for video, carousel, and text-based formats
Persona-aligned voice and tone mapping for different funnel stages

Use Cases

Refreshing creative assets for high-spend campaigns facing performance fatigue
Developing a diverse library of hooks and copy for a new product launch
Structuring systematic A/B tests for ad visuals and messaging across channels