Can I use this for industries outside of software?

Yes, the framework is adaptable to any industry as long as you provide the relevant context or customer evidence for the AI to analyze.

How do I keep the persona intelligence updated?

The skill includes tips for quarterly updates using new customer evidence and deal-specific context, such as competitor presence or regional nuances.

What is the Persona Intelligence Cards skill?

It is a specialized capability for Claude Code designed to help GTM teams prepare for sales calls by summarizing persona-specific goals, pain points, and discovery questions.

How does this help with multi-threaded sales calls?

It generates discovery cheat sheets and executive briefings, ensuring you have the right talking points for technical, procurement, and executive stakeholders in a single reference.

Persona Intelligence Cards

Name: Persona Intelligence Cards
Author: gtmagents

bygtmagents

•

Marketing Automation

Summarizes persona goals, pain points, and proof points to streamline sales call preparation and stakeholder engagement.

About

The Persona Intelligence Cards skill equips sales and go-to-market teams with deep insights into specific buyer personas, ranging from technical leads to procurement officers. By generating detailed snapshots of roles, KPIs, common objections, and tailored discovery questions, it enables Claude to facilitate more effective discovery calls and multi-threaded sales cycles. This skill ensures that your messaging remains consistent, evidence-based, and highly relevant across different industries and account strategies.

Key Features

Comprehensive Persona Snapshots including KPIs and success metrics
29 GitHub stars
Strategic Pain/Gain Mapping for targeted outcome discussions
Executive Briefing Notes for rapid leadership alignment
Tailored Objection Handling and proof point generation
Discovery Cheat Sheets for multi-threaded stakeholder calls

Use Cases

Updating messaging blocks and value propositions for new industry launches
Preparing for discovery calls with multiple technical and business stakeholders
Creating executive briefings to summarize deal outcomes and asks for leadership

About

Key Features

Comprehensive Persona Snapshots including KPIs and success metrics
29 GitHub stars
Strategic Pain/Gain Mapping for targeted outcome discussions
Executive Briefing Notes for rapid leadership alignment
Tailored Objection Handling and proof point generation
Discovery Cheat Sheets for multi-threaded stakeholder calls

Use Cases

Updating messaging blocks and value propositions for new industry launches
Preparing for discovery calls with multiple technical and business stakeholders
Creating executive briefings to summarize deal outcomes and asks for leadership