Can I use this for service design?

Absolutely. It includes Service Blueprint patterns that allow you to map customer actions against backstage technical processes and support systems.

What is the Persona & Journey Mapping skill?

It is a specialized plugin for Claude Code that provides structured frameworks for creating user personas, empathy maps, and customer journey maps during the product development process.

What is the difference between a persona and an empathy map in this skill?

The skill defines personas as fictional composites used for general understanding, while empathy maps focus on the specific thoughts and feelings of individuals during a particular moment or scenario.

Does this skill help with technical documentation?

Yes, it helps document the 'why' behind features by creating a shared understanding of the user, which can be linked directly to requirements and technical specifications.

Persona & Journey Mapping

Name: Persona & Journey Mapping
Author: yonatangross

byyonatangross

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Design Tools

Synthesizes user research into actionable personas, empathy maps, and customer journey frameworks to align product development with user needs.

This skill provides Claude Code with standardized templates and frameworks for UX research synthesis and experience design. It enables teams to create detailed user personas, empathy maps that explore psychological states, and comprehensive journey maps that visualize the end-to-end customer lifecycle. By offering production-ready patterns for service blueprints and experience curves, it helps developers and product managers bridge the gap between raw research data and strategic product requirements, ensuring every feature is grounded in real user context.

Key Features

01Service blueprinting tools for aligning frontstage CX with backstage operations

02Standardized persona templates including demographics, goals, and pain points

03Multi-stage customer journey map structures with touchpoint analysis

0469 GitHub stars

05Comprehensive empathy mapping frameworks (Says, Thinks, Does, Feels)

06Visual experience curve patterns for tracking emotional sentiment over time

Use Cases

01Synthesizing qualitative user interview notes into representative fictional personas

02Facilitating cross-functional alignment workshops between engineering, product, and design

03Mapping end-to-end user experiences to identify friction points and feature opportunities

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add yonatangross/orchestkit persona-journey-mapping

For use in Claude.ai and ChatGPT

Download Skill