About
The Personalization Governance skill provides a comprehensive framework for managing the risks associated with automated marketing and personalization engines. It helps teams maintain high standards of accountability by implementing structured approval workflows (RACI), documenting legal and privacy policy alignment, and maintaining detailed change logs for every deployment. By integrating risk monitoring and audit trails directly into the development workflow, it ensures that personalization rules, model updates, and content experiments remain compliant, ethical, and performant, making it essential for revenue teams operating in regulated or high-stakes environments.
