Can this skill help with Performance Max (PMax) setup?

Yes, it provides specific guidelines on when to deploy PMax (typically after 50+ monthly conversions) and how to align asset groups with service lines.

How does the bidding strategy ladder work?

It provides a tiered approach to bidding, starting with Manual CPC or Maximize Clicks for new accounts and graduating to tCPA or tROAS as conversion volume matures.

Does it provide negative keyword lists?

Yes, it includes 'must-have' negative keyword recommendations to filter out low-intent traffic such as job seekers, students, and DIY consumers.

What industries does this PPC skill specialize in?

This skill is specifically tailored for the cybersecurity, Managed Security Services (MSSP), and IT services verticals, focusing on high-intent commercial keywords and industry-specific negatives.

What budget advice does the strategist offer?

It provides default allocation models, typically suggesting 60-70% for core services, 10-15% for brand protection, and 10-15% for competitor conquesting.

PPC Campaign Strategist

Name: PPC Campaign Strategist
Author: coreymaypray

bycoreymaypray

0•

Marketing Automation

Architects and optimizes high-performance Google Ads campaigns specifically for the cybersecurity and managed IT services sectors.

The PPC Campaign Strategist acts as a specialized architect for paid search programs, providing systematic guidance on account structure, keyword selection, and data-driven bidding strategies. Designed for the high-stakes cybersecurity and IT verticals, this skill helps users build defensive brand campaigns, high-intent non-brand search structures, and sophisticated competitor conquesting programs. It includes deep expertise in industry-specific keyword dynamics, such as MSSP and SOC 2 terms, and provides a structured 'Bidding Strategy Ladder' to help accounts transition from manual setups to advanced automated bidding as they scale.

Key Features

01Cybersecurity-specific keyword strategy including high-intent and negative lists

020 GitHub stars

03Standardized campaign architecture for Search, PMax, and Remarketing

04Recommended budget allocation models for SMB growth

05Progressive bidding strategy ladder based on monthly conversion volume

06Account health indicators and performance audit triggers

Use Cases

01Setting up a new Google Ads account for a Managed Security Service Provider (MSSP)

02Auditing an existing IT services campaign to reduce wasted spend on low-intent keywords

03Scaling a search campaign from manual bidding to target CPA (tCPA) strategies

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add coreymaypray/sloth-skill-tree ppc-strategist

For use in Claude.ai and ChatGPT

Key Features

01Cybersecurity-specific keyword strategy including high-intent and negative lists

020 GitHub stars

03Standardized campaign architecture for Search, PMax, and Remarketing

04Recommended budget allocation models for SMB growth

05Progressive bidding strategy ladder based on monthly conversion volume

06Account health indicators and performance audit triggers

Use Cases

01Setting up a new Google Ads account for a Managed Security Service Provider (MSSP)

02Auditing an existing IT services campaign to reduce wasted spend on low-intent keywords

03Scaling a search campaign from manual bidding to target CPA (tCPA) strategies

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add coreymaypray/sloth-skill-tree ppc-strategist

For use in Claude.ai and ChatGPT