Can this skill help with Product Hunt launches?

Yes, it provides a detailed preparation guide covering pre-launch assets, launch-day engagement tactics, and post-launch conversion strategies to maximize your ranking and reach.

Does this skill help with small feature updates?

Absolutely. It includes an announcement prioritization matrix to help you decide whether an update deserves a full marketing campaign or should simply be included in a changelog.

What are the five phases of the launch approach?

The strategy guides you through Internal Launch (testing), Alpha Launch (waitlist building), Beta Launch (scaling feedback), Early Access (controlled expansion), and Full Launch (general availability).

What is the ORB Framework mentioned in this skill?

The ORB Framework stands for Owned, Rented, and Borrowed channels. It is a strategy to ensure you build long-term assets (Owned) while leveraging external platforms (Rented) and existing audiences (Borrowed) to drive growth.

Product Launch Strategist

Name: Product Launch Strategist
Author: claudiodearaujo

byclaudiodearaujo

Marketing Automation

Architects comprehensive go-to-market strategies for SaaS products and feature releases using structured frameworks and multi-channel playbooks.

About

The Product Launch Strategist skill empowers developers and founders to move beyond one-off announcements and build compounding momentum for their software. By utilizing the ORB Framework (Owned, Rented, Borrowed channels) and a structured five-phase launch approach, it provides a roadmap for everything from internal alpha testing to high-stakes Product Hunt debuts. This skill ensures that every new feature or product update is leveraged to capture maximum attention, convert interest into users, and maintain long-term engagement.

Key Features

ORB Framework implementation for sustainable channel management
Announcement prioritization matrix for different feature tiers
0 GitHub stars
Five-phase launch roadmap from Internal Alpha to General Availability
Tailored Product Hunt preparation and engagement strategies
Post-launch adoption playbooks and onboarding sequences

Use Cases

Designing a multi-stage rollout for a new SaaS product launch
Optimizing a Product Hunt campaign to maximize visibility and signups
Planning a content strategy to migrate social media followers to owned email lists

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter launch-strategy

For use in Claude.ai and ChatGPT

Download Skill

GitHub