What are the five phases of the launch approach?

The strategy guides you through Internal Launch, Alpha Launch, Beta Launch, Early Access Launch, and finally the Full Public Launch to ensure product-market fit at every step.

Can this skill help with Product Hunt launches?

Yes, it includes a dedicated strategy for Product Hunt, covering listing optimization, launch day engagement tactics, and post-launch conversion techniques to maximize visibility.

What is the ORB framework used in this skill?

The ORB framework structures launch marketing across three channel types: Owned (direct access like email), Rented (algorithm-based like social media), and Borrowed (leveraging others' audiences via partnerships).

Is this skill only for new products?

No, it is designed for new product launches, major feature updates, and ongoing release momentum, helping you treat every improvement as a marketing opportunity.

Product Launch Strategy

Name: Product Launch Strategy
Author: sarfraznawaz2005

bysarfraznawaz2005

•

Marketing Automation

Develops comprehensive go-to-market plans and phased rollout strategies for SaaS products and feature announcements.

This skill provides a structured framework for launching software products and features using the ORB (Owned, Rented, Borrowed) model and a proven five-phase rollout approach. It guides users through the entire lifecycle of a release—from internal alpha testing and building waitlists to high-visibility Product Hunt debuts and post-launch retention. By leveraging domain-specific expertise in SaaS marketing, the skill helps developers and founders transform one-time announcements into compounding growth loops through disciplined channel selection and tactical execution checklists.

Key Features

01ORB Framework for multi-channel marketing across owned, rented, and borrowed platforms

02Post-launch adoption workflows and user onboarding sequences

03Five-phase launch methodology from internal validation to general availability

04Comprehensive Product Hunt optimization and engagement checklists

05Strategic guidance on building early access waitlists and viral momentum

061 GitHub stars

Use Cases

01Planning a tiered feature rollout for an existing user base to gather feedback

02Orchestrating a high-impact Product Hunt launch for a new software tool

03Building an early access community and waitlist for a pre-revenue startup

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add sarfraznawaz2005/agent-skills-collection launch-strategy

For use in Claude.ai and ChatGPT

Download Skill