When should I use this versus the growth-hacking skill?

Use this skill for the initial go-to-market phase and product debut. Use the growth-hacking skill for ongoing experimentation and scaling once the product is already live.

Can it help me decide between a soft and hard launch?

Yes, it features a Launch Type Decision Tree that helps you choose the best strategy based on your product stage, user feedback, and target market.

What is the Product Launch Strategy skill?

It is a specialized capability for Claude Code that provides frameworks and playbooks for planning, executing, and managing the launch of digital products and SaaS.

What is included in the post-launch planning?

It provides a 30-60-90 day roadmap focused on user retention, feedback loops, and transitioning from launch hype to sustainable growth.

Does this skill help with Product Hunt and Hacker News?

Yes, it includes specific playbooks for Product Hunt and Hacker News, detailing submission timing, community engagement rules, and asset preparation.

Product Launch Strategy

Name: Product Launch Strategy
Author: petrogurcak

bypetrogurcak

0•

Marketing Automation

Architects comprehensive go-to-market plans and multi-platform execution strategies for SaaS and digital product launches.

The Product Launch Strategy skill provides a structured framework for planning and executing high-impact product debuts. It guides users through critical decisions such as selecting launch types (Soft, Hard, PLG, or MVP), building pre-launch momentum via waitlists and content sequences, and mastering platform-specific playbooks for Product Hunt, Hacker News, and Reddit. Ideal for founders and marketers, it ensures no detail is overlooked—from pre-launch foundation building to the critical 30-60-90 day post-launch roadmap—helping teams avoid the common pitfall of launching to silence.

Key Features

010 GitHub stars

02Pre-launch audience building and waitlist conversion frameworks

03Launch type decision tree for MVP, Soft, Hard, and PLG strategies

04Comprehensive pre-launch checklists covering positioning, product, and assets

05Multi-platform playbooks for Product Hunt, Hacker News, and social media

06Detailed 30-60-90 day post-launch roadmap planning

Use Cases

01Defining a go-to-market timeline and channel strategy for a new SaaS

02Orchestrating a top-tier Product Hunt or Hacker News launch campaign

03Building a pre-launch email waitlist and audience engagement sequence

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add petrogurcak/skills launch-strategy

For use in Claude.ai and ChatGPT