What is the typical length of the generated blog post?

The skill is designed to produce substantial technical narratives ranging from 1,500 to 3,000 words, blending personal stories with technical details.

Does it require specific product information?

Yes, it asks for the product name, a 1-2 sentence description, target audience, CTA URL, key features, and availability status to ensure the output is accurate.

What platforms are supported by the Product Launcher skill?

It generates content specifically formatted for Buttondown email newsletters, harper.blog style long-form posts, and Twitter (X) threads.

Can I use this for non-2389.ai products?

While it is optimized for the 2389.ai voice and audience, the structural templates and flow can be adapted for any technical product launch.

How does the Slack integration work?

By using the 'push to slack' command, the skill automatically creates a dedicated GTM channel, invites your team, and posts the generated materials for review.

Product Launcher

Name: Product Launcher
Author: 2389-research

by2389-research

•

Marketing Automation

Generates coordinated product launch materials including emails, blog posts, and tweet threads using authentic voice profiles.

About

Product Launcher is a specialized Claude Code skill designed to streamline the go-to-market process for new tools and features. It automates the creation of a cohesive announcement strategy by generating Buttondown-style subscriber emails, long-form CEO blog posts for harper.blog, and engaging Twitter threads—all while maintaining a specific, authentic voice profile. With built-in Slack integration, it facilitates rapid team feedback and iteration, ensuring your marketing collateral is consistent, technically credible, and ready for distribution across all major channels directly from your terminal.

Key Features

8 GitHub stars
Automated Slack workflow for team review and collaboration
Pre-configured 'authentic' voice profiles to avoid corporate jargon
Structured context gathering for precise product positioning
Custom formatting rules for specific platforms like Buttondown and X
Simultaneous multi-channel generation for Email, Blog, and Twitter

Use Cases

Managing internal reviews of marketing copy via Slack integration
Coordinating multi-platform GTM materials from the command line
Announcing new experimental features or tools to a technical audience

About

Key Features

8 GitHub stars
Automated Slack workflow for team review and collaboration
Pre-configured 'authentic' voice profiles to avoid corporate jargon
Structured context gathering for precise product positioning
Custom formatting rules for specific platforms like Buttondown and X
Simultaneous multi-channel generation for Email, Blog, and Twitter

Use Cases

Managing internal reviews of marketing copy via Slack integration
Coordinating multi-platform GTM materials from the command line
Announcing new experimental features or tools to a technical audience