What is the purpose of the .claude/product-marketing-context.md file?

It serves as a central reference for Claude to understand your product's unique value, audience, and voice, ensuring all future marketing outputs are consistent and accurate across different sessions.

Can this skill automatically learn about my product?

Yes, the skill can scan your README, landing pages, package.json, and existing documentation to generate an initial draft of your marketing context which you can then refine.

How do other Claude skills use this information?

Other marketing-focused skills are designed to check for the .claude/product-marketing-context.md file first. This allows them to generate copy or strategies that are already tailored to your specific market and audience.

Do I need to fill out every section of the marketing context?

No, the skill is flexible. You can skip sections that don't apply to your specific business model, such as B2B-specific personas for a simple consumer app.

Product Marketing Context

Name: Product Marketing Context
Author: lev-os

bylev-os

0•

Marketing Automation

Centralizes product positioning and messaging into a persistent context file to streamline and align subsequent marketing tasks.

This skill establishes a 'source of truth' for your product's marketing strategy by creating a comprehensive .claude/product-marketing-context.md file. It can automatically scan your codebase—including READMEs, landing pages, and metadata—to draft positioning, target personas, and competitive landscape information, or guide you through a conversational setup. By capturing foundational details once, it enables other Claude marketing skills to generate high-quality, brand-aligned content without requiring you to repeat your product's core value proposition every time.

Key Features

01Interactive update mode to refine existing marketing documents

02Verbatim customer language and brand voice capture

03Automated context extraction from existing codebase and marketing assets

04Persistent storage in .claude/product-marketing-context.md for cross-skill reference

05Structured 12-section marketing framework including Personas, JTBD, and Differentiation

060 GitHub stars

Use Cases

01Onboarding a new project to Claude for marketing-focused development

02Documenting competitive positioning and switching dynamics for technical products

03Ensuring AI-generated content remains consistent with brand voice and target personas

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add lev-os/agents product-marketing-context

For use in Claude.ai and ChatGPT

Download Skill