Can I use this for international expansion?

Yes, it includes specific playbooks for entering new markets like the US, Canada, and various European regions, focusing on localization and market-specific buying behaviors.

Is this skill suitable for early-stage startups?

While optimized for Series A+ startups with established motions, the foundational frameworks for ICP and messaging are applicable to any B2B SaaS company seeking growth.

How does this skill help with product positioning?

It implements the April Dunford methodology to isolate unique product attributes, map them to specific customer value, and define the most profitable market category.

What competitive intelligence features are included?

The skill provides frameworks for Tier 1 direct competitor analysis, status quo alternatives, and the creation of sales-ready battlecards to improve win rates.

Product Marketing Strategy & GTM

Name: Product Marketing Strategy & GTM
Author: alirezarezvani

byalirezarezvani

•

1,040

Marketing Automation

Develops comprehensive product marketing strategies, positioning frameworks, and go-to-market playbooks for high-growth SaaS startups.

About

This skill equips Claude with specialized product marketing management (PMM) expertise, specifically tailored for Series A+ startups navigating international expansion and hybrid PLG/Sales-Led motions. It leverages industry-standard frameworks like April Dunford’s positioning methodology to help teams define their Ideal Customer Profile (ICP), craft messaging hierarchies, and build competitive battlecards. By integrating strategic foundations with tactical execution, it assists marketing leaders in scaling market presence, enabling sales teams, and optimizing core KPIs like win rates and LTV/CAC ratios.

Key Features

April Dunford-style positioning and market category definition
ICP (Ideal Customer Profile) framework and validation checklists
Competitive intelligence gathering and sales battlecard creation
Multi-region GTM strategy and international market entry guides
1,040 GitHub stars
Messaging hierarchy development for economic and technical buyers

Use Cases

Developing a differentiated positioning statement for a new B2B product launch
Creating comprehensive sales enablement materials and competitive analysis
Planning geographic expansion strategies for US, UK, and EU markets

About

Key Features

April Dunford-style positioning and market category definition
ICP (Ideal Customer Profile) framework and validation checklists
Competitive intelligence gathering and sales battlecard creation
Multi-region GTM strategy and international market entry guides
1,040 GitHub stars
Messaging hierarchy development for economic and technical buyers

Use Cases

Developing a differentiated positioning statement for a new B2B product launch
Creating comprehensive sales enablement materials and competitive analysis
Planning geographic expansion strategies for US, UK, and EU markets