What is a proof point in this framework?

A proof point is a piece of evidence—such as customer results, third-party validation, or technical benchmarks—used to back up marketing claims and build credibility.

How does the skill handle different target audiences?

The framework includes a specific phase for tailoring value propositions by persona, addressing the unique pain points of primary buyers, economic buyers, and technical evaluators.

What is the Messaging Creation skill for Claude Code?

It is a specialized workflow skill that enables Claude to generate structured, evidence-based messaging frameworks including value propositions, proof points, and channel-specific copy.

Does this skill require existing product positioning?

Yes, the skill includes a hard gate requiring positioning to be completed first to ensure that the messaging is strategically sound and aligned with your target market.

Can I use this for sales enablement?

Absolutely. It generates elevator pitches, discovery questions, and objection handling responses that are essential for aligning sales teams with the marketing strategy.

Product Messaging Framework

Name: Product Messaging Framework
Author: LerianStudio

byLerianStudio

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Marketing Automation

Develops comprehensive messaging frameworks and value propositions that translate strategic positioning into consistent, persona-driven customer communications.

About

The Messaging Creation skill is a strategic tool designed for product marketers and founders to bridge the gap between product positioning and market-facing copy. It guides Claude through a five-phase workflow to build a messaging foundation, craft layered value propositions, and document critical proof points. By enforcing a 'positioning-first' requirement, the skill ensures that all generated content—from elevator pitches and boilerplates to objection handling and channel-specific copy—remains strategically aligned and evidence-based, preventing inconsistent or unsubstantiated claims across web, email, and social channels.

Key Features

Automated channel adaptation for web, email, and social media
Strategic voice, tone, and messaging pillar definition
Multi-layered value proposition development for different personas
17 GitHub stars
Evidence-based proof point and credibility matrix generation
Comprehensive objection handling and competitive response frameworks

Use Cases

Developing a unified messaging source-of-truth for a new product launch
Equipping sales and marketing teams with consistent objection handling and elevator pitches
Translating complex technical features into benefit-driven value propositions

About

Key Features

Automated channel adaptation for web, email, and social media
Strategic voice, tone, and messaging pillar definition
Multi-layered value proposition development for different personas
17 GitHub stars
Evidence-based proof point and credibility matrix generation
Comprehensive objection handling and competitive response frameworks

Use Cases

Developing a unified messaging source-of-truth for a new product launch
Equipping sales and marketing teams with consistent objection handling and elevator pitches
Translating complex technical features into benefit-driven value propositions