Why is the 'Competitive Alternatives' step first?

Positioning must be grounded in reality. By understanding what customers would do without your product, you can identify the unique value that actually matters in comparison.

What framework does this skill use for positioning?

This skill uses April Dunford's 'Obviously Awesome' framework, which focuses on five sequential steps: Competitive Alternatives, Unique Attributes, Value, Best-Fit Customers, and Market Category.

How does this skill differ from standard AI copywriting?

Instead of generating creative copy, this skill focuses on strategic logic. It forces you to identify real-world alternatives and verifiable capabilities before deciding on a market category or messaging.

Can this skill help define a new market category?

Yes, but it follows the framework's advice to treat 'New Category' as a last resort, prioritizing existing or subcategories where the value is more immediately obvious to customers.

Product Positioning

Name: Product Positioning
Author: assimovt

byassimovt

•

Marketing Automation

Guides product positioning strategy using the Obviously Awesome framework to define differentiation and market categories.

This skill empowers Claude to act as a strategic product consultant using April Dunford’s 'Obviously Awesome' framework. It moves away from feature-first thinking by guiding users through a rigorous five-step process: identifying real competitive alternatives, uncovering verifiable unique attributes, translating those into tangible value, defining a narrow best-fit audience, and finally selecting the optimal market category. This approach ensures that product messaging is grounded in reality rather than marketing fluff, making it essential for teams launching new products or refining their market fit.

Key Features

0128 GitHub stars

02Mapping of verifiable technical attributes to specific customer outcomes.

03Narrow definition of best-fit customers to ensure high-resonance messaging.

04Identification of realistic competitive alternatives including 'do nothing' and spreadsheets.

05Strategic market categorization analysis (Existing, Subcategory, or New).

06Step-by-step implementation of the 5-step Obviously Awesome framework.

Use Cases

01Revising marketing copy that feels too generic or feature-heavy.

02Strategic planning for product pivots or entering competitive markets.

03Developing a differentiated value proposition for a new product launch.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add assimovt/productskills product-positioning

For use in Claude.ai and ChatGPT

Download Skill