What is the Seven Sweeps Framework?

It is a sequential editing process that focuses on one dimension at a time: Clarity, Voice/Tone, 'So What' testing, Proof, Specificity, Emotion, and Risk reduction.

Can this skill help with conversion rates?

Yes, by focusing on 'Zero Risk' and 'So What' sweeps, the skill specifically identifies and fixes barriers to action and highlights the actual benefits for the reader.

Is it suitable for technical content?

While optimized for marketing, its Clarity and Specificity sweeps are highly effective for making technical documentation more accessible and precise.

Does it overwrite my original brand style?

No, the core philosophy of this skill is to preserve the author's unique voice while improving clarity and impact through focused, purposeful enhancements.

Professional Copy Editing

Name: Professional Copy Editing
Author: claudiodearaujo

byclaudiodearaujo

Marketing Automation

Refines and optimizes marketing copy through a systematic seven-sweep framework to improve clarity, conversion, and emotional resonance.

About

The Copy Editing skill transforms Claude into a specialized marketing editor focused on maximizing conversion and message clarity. Utilizing a rigorous 'Seven Sweeps' framework, it systematically reviews text for clarity, voice consistency, benefit-driven messaging (the 'So What' test), social proof, concrete specificity, emotional impact, and risk reduction. This skill is ideal for polishing landing pages, email campaigns, and promotional materials while ensuring the author's original voice remains intact and effective.

Key Features

Voice and tone consistency checks across the entire document
0 GitHub stars
Seven-sweep systematic editing framework for thorough reviews
Clarity and jargon reduction analysis to improve readability
Benefit-driven 'So What' testing to transform features into value
Conversion-focused risk reduction and CTA optimization

Use Cases

Reviewing email marketing campaigns for improved click-through rates
Turning technical product specs into compelling, benefit-led customer copy
Polishing high-stakes landing page and sales funnel copy

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter copy-editing

For use in Claude.ai and ChatGPT

Download Skill

GitHub