How does this skill help with referral program design?

It provides a step-by-step framework to identify trigger moments, choose the right share mechanisms, and design double-sided incentive structures that create a win-win for both the referrer and the new customer.

Does it support both referral and affiliate strategies?

Yes, the skill distinguishes between customer-led referral programs (best for trust) and partner-led affiliate programs (best for volume), providing tailored advice for each.

How does the skill handle referral fraud?

It offers specific technical and policy-based prevention measures, such as device fingerprinting, activity thresholds, and delayed reward payouts to mitigate self-referrals and gaming.

Can it calculate the ROI of my referral program?

Yes, it includes formulas for calculating Maximum Referral Rewards based on LTV and Gross Margin, as well as tools for measuring the Viral Coefficient (K-factor).

Referral & Affiliate Program Architect

Name: Referral & Affiliate Program Architect
Author: claudiodearaujo

byclaudiodearaujo

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Marketing Automation

Designs, optimizes, and analyzes referral and affiliate programs to drive viral growth and scalable customer acquisition.

This skill transforms Claude into a growth marketing expert specialized in building powerful word-of-mouth engines. It provides comprehensive frameworks for designing viral loops, identifying high-intent trigger moments, and selecting optimal incentive structures for both B2B and B2C environments. Whether you are building a new affiliate network from scratch or optimizing an existing customer referral program, this skill offers data-driven guidance on ROI modeling, viral coefficient calculations, and fraud prevention to ensure your growth strategy is both sustainable and effective.

Key Features

01Affiliate recruitment templates and enablement checklists

02Viral coefficient (K-factor) and growth modeling analysis

03Incentive sizing frameworks based on LTV and CAC metrics

04Strategic design for double-sided and tiered referral loops

051 GitHub stars

06Fraud prevention strategies including technical and structural safeguards

Use Cases

01Diagnosing and fixing low conversion rates in existing word-of-mouth strategies

02Developing a high-conversion 'refer-a-friend' program for a SaaS product

03Calculating sustainable commission structures for a new affiliate network

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro referral-program

For use in Claude.ai and ChatGPT

Download Skill