When should I ask users for a referral?

The skill identifies 'Trigger Moments' such as immediately after a first 'aha' moment, achieving a milestone, or renewing a subscription when customer satisfaction is highest.

What is the difference between a referral and affiliate program?

Referral programs focus on existing customers sharing with their personal networks, while affiliate programs leverage third-party partners and influencers to reach new audiences for a commission.

Which tools are recommended for implementation?

The skill includes integration guides for Rewardful (Stripe-native), Tolt (SaaS-focused), Mention Me (Enterprise), and Dub.co for link tracking.

How do I prevent referral fraud?

This skill provides a launch checklist that includes setting up verification rules, usage limits, and fraud prevention protocols to protect your incentive budget.

Referral & Affiliate Program Architect

Name: Referral & Affiliate Program Architect
Author: kevosco

bykevosco

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Marketing Automation

Designs, optimizes, and analyzes high-converting referral loops and affiliate marketing strategies to drive viral growth.

This skill transforms Claude into a viral growth expert capable of building robust word-of-mouth engines. It provides end-to-end guidance on designing referral loops, selecting optimal incentive structures (single-sided, double-sided, or tiered), and identifying high-intent trigger moments within the customer journey. Whether you are launching a SaaS affiliate program or a consumer referral scheme, this skill helps you lower CAC and increase LTV through data-driven optimization, fraud prevention tactics, and seamless tool integrations.

Key Features

01Referral loop design and trigger moment identification

02Integration guidance for Rewardful, Tolt, and Stripe

03Affiliate program commission and recruitment strategy

040 GitHub stars

05Growth metric tracking and LTV/CAC ROI analysis

06Double-sided and tiered incentive structure optimization

Use Cases

01A/B testing referral incentives and messaging to improve conversion

02Designing a 'Refer a Friend' program for a self-serve SaaS product

03Setting up an affiliate network for content creators and influencers

Key Features

01Referral loop design and trigger moment identification

02Integration guidance for Rewardful, Tolt, and Stripe

03Affiliate program commission and recruitment strategy

040 GitHub stars

05Growth metric tracking and LTV/CAC ROI analysis

06Double-sided and tiered incentive structure optimization

Use Cases

01A/B testing referral incentives and messaging to improve conversion

02Designing a 'Refer a Friend' program for a self-serve SaaS product

03Setting up an affiliate network for content creators and influencers