Can I use this for both B2B and B2C products?

Yes, the skill includes specific strategies for high-trust B2B SaaS partner programs as well as high-volume B2C viral sharing loops.

How does this skill help with referral program ROI?

It provides mathematical frameworks to calculate your maximum sustainable incentive based on Customer Lifetime Value (LTV) and Gross Margin, ensuring your program remains profitable.

Does it include affiliate management advice?

Absolutely. It covers commission structures, cookie durations, and recruitment templates to help you build and enable a successful affiliate network.

How do I prevent referral fraud?

The skill suggests technical and policy-based prevention measures such as device fingerprinting, IP monitoring, and activity-based reward payouts.

What is the K-factor and why does it matter?

The K-factor (Viral Coefficient) measures how many new users each existing user brings in. This skill helps you calculate and optimize your K-factor to move toward exponential growth.

Referral & Affiliate Program Expert

Name: Referral & Affiliate Program Expert
Author: claudiodearaujo

byclaudiodearaujo

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Marketing Automation

Designs and optimizes viral growth loops, customer referral programs, and high-performance affiliate marketing strategies.

This skill transforms Claude into a growth marketing specialist capable of architecting end-to-end referral and affiliate systems. It provides structured frameworks for identifying trigger moments, designing incentive structures—such as double-sided rewards or tiered systems—and calculating viral coefficients (K-factor). Whether you are building a B2B SaaS partner program or a B2C viral loop, this skill helps you differentiate between customer-focused referrals and high-volume affiliate networks while ensuring your growth engine is both cost-effective and scalable through rigorous ROI modeling.

Key Features

01Program Design Frameworks (Referral vs. Affiliate)

02Fraud Prevention & Technical Safeguard Strategies

03Viral Coefficient & Growth Modeling (K-factor analysis)

04Affiliate Recruitment & Enablement Templates

051 GitHub stars

06Incentive Structure & Sizing Calculations (LTV/CAC based)

Use Cases

01Designing a double-sided incentive program for a new B2C mobile application.

02Calculating sustainable referral rewards based on Customer Lifetime Value and target CAC.

03Optimizing an existing affiliate program to improve conversion rates and partner ROI.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro referral-program

For use in Claude.ai and ChatGPT

Download Skill