Can this skill help prevent referral fraud?

Yes, it provides strategies for technical safeguards like device fingerprinting and IP monitoring, as well as policy-based measures like delayed payouts and activity thresholds.

How do I calculate the right incentive for my referral program?

Use the framework: Max Reward = (Customer LTV × Gross Margin) - Target CAC. This ensures your incentives stay within a profitable acquisition range while remaining competitive.

What is a viral coefficient (K-factor)?

The K-factor is calculated by multiplying the number of invitations sent by the conversion rate. A K-factor greater than 1 indicates true viral growth where each user brings in more than one additional user.

What's the difference between a referral and an affiliate program?

Referral programs focus on existing customers sharing with their personal network for rewards, while affiliate programs typically involve third-party partners or influencers promoting products for recurring or flat-fee commissions.

Referral & Affiliate Program Growth

Name: Referral & Affiliate Program Growth
Author: claudiodearaujo

byclaudiodearaujo

Marketing Automation

Designs, optimizes, and scales referral and affiliate marketing programs to turn customers into growth engines.

About

This skill transforms Claude into a growth marketing expert specialized in viral loops and word-of-mouth strategies. It provides comprehensive frameworks for designing incentive structures, identifying high-intent trigger moments, and calculating ROI for both customer referral and affiliate partner programs. Whether you are building a B2B SaaS referral loop or a B2C reward system, it offers data-driven guidance on incentive sizing, fraud prevention, and conversion optimization to maximize your viral coefficient and lower your customer acquisition costs.

Key Features

Mathematical modeling for incentive sizing and program ROI calculations
0 GitHub stars
A/B testing roadmaps for rewards, messaging, and sharing placement optimization
Comprehensive fraud prevention frameworks and technical implementation strategies
Viral coefficient (K-factor) analysis and growth projection modeling
Strategic program design for both customer referral and professional affiliate systems

Use Cases

Optimizing an underperforming affiliate program with competitive commission structures
Creating tiered reward systems to gamify customer word-of-mouth and retention
Designing a double-sided reward system to incentivize new SaaS product signups

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter referral-program

For use in Claude.ai and ChatGPT

Download Skill

GitHub