How does the five-phase launch approach work?

It guides users through an Internal Launch, Alpha Launch, Beta Launch, Early Access Launch, and finally a Full Launch, ensuring the product is validated and stable at every step.

Can this skill help me rank higher on Product Hunt?

Yes, it provides a specific Product Hunt strategy including asset optimization, community engagement tactics, and real-time response guides to maximize launch day visibility.

Does it provide content for feature announcements?

Absolutely. It helps categorize updates as Major, Medium, or Minor and suggests appropriate marketing depth for each, including blog posts, email campaigns, and in-app notifications.

Does it use my existing product context?

Yes, the skill is designed to check for a `.claude/product-marketing-context.md` file first to ensure all launch strategies are aligned with your specific product and audience.

What is the ORB framework used in this skill?

The ORB framework structures marketing across three channel types: Owned (email/blog), Rented (social media/marketplaces), and Borrowed (influencers/guest content) to ensure diversified and sustainable traffic.

SaaS Product Launch Strategy

Name: SaaS Product Launch Strategy
Author: frankwrk

byfrankwrk

0•

Marketing Automation

Generates comprehensive product launch plans, go-to-market strategies, and feature announcement frameworks to build momentum and drive user conversion.

The Launch Strategy skill transforms Claude into an expert SaaS product marketing consultant. It implements the ORB (Owned, Rented, Borrowed) framework and a structured five-phase launch approach—moving strategically from internal testing to a full public release. Whether you are launching on Product Hunt, announcing a major feature update, or building an early-access waitlist, this skill provides actionable checklists, channel-specific tactics, and post-launch adoption strategies to ensure your product captures maximum attention and sustains growth.

Key Features

01ORB Framework: Strategic channel distribution across Owned, Rented, and Borrowed platforms.

020 GitHub stars

03Product Hunt Optimization: Dedicated checklists for pre-launch, launch day, and post-launch engagement.

04Post-Launch Adoption: Automated onboarding workflows and momentum-building retention strategies.

05Announcement Prioritization: Tiered marketing tactics for Major, Medium, and Minor product updates.

06Five-Phase Rollout: Structured roadmap from internal alpha to full general availability.

Use Cases

01Creating an integrated email and social media announcement sequence for a major product overhaul.

02Structuring a phased beta rollout for a new SaaS feature to gather feedback before scale.

03Planning a high-impact Product Hunt or Hacker News debut to capture early adopters.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add frankwrk/marketingskills launch-strategy

For use in Claude.ai and ChatGPT

Download Skill