Self-Media Content Briefing

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Generates structured creative briefs for multi-platform social media content based on minimal user input or raw materials.

This skill acts as a strategic planning partner for self-media creators using Claude Code. It streamlines the content creation process by clarifying requirements for vague topics, links, or product ideas. By analyzing account positioning, target audiences, and platform-specific nuances—including WeChat, Little Red Book (Xiaohongshu), X, and TikTok—it produces a concise, actionable brief that aligns expectations before any actual writing begins. It ensures that every piece of content has a clear core judgment, verifiable evidence, and a defined tone, preventing wasted effort on misaligned drafts and providing a seamless handoff to specialized copywriting skills.

Key Features

01Multi-platform requirement clarification for WeChat, Red, X, and Douyin/TikTok
02Seamless integration with downstream skills for trend analysis and final copywriting
03Context-aware analysis that prioritizes existing materials over asking redundant questions
04379 GitHub stars
05Standardized briefing structure including core judgments, audience benefits, and evidence
06Intelligent platform routing to tailor content angles based on specific platform behaviors

Use Cases

01Transforming a single-sentence topic or raw link into a comprehensive multi-platform content plan
02Defining target audience and core value propositions for a new product launch or branded post
03Clarifying content depth, tone, and 'no-go' zones before starting a long-form video script or thread