Does it support B2B platforms like LinkedIn?

Yes, it includes specific strategies for LinkedIn, including thought leadership, document carousels, and professional engagement protocols.

What marketing frameworks does this skill use?

The skill utilizes the Ehrenberg-Bass framework for reach, Jonah Berger's STEPPS for virality, and Binet & Field's 60/40 rule for brand vs. activation balance.

How does it handle community management?

It provides frameworks for community health metrics (DAU/MAU), moderation guidelines, and engagement routines for platforms like Discord, Slack, and Circle.

Can this skill help with paid social ads?

This skill is specialized for organic social, community building, and influencers. For paid advertising, it is recommended to use a performance-marketing specific skill.

Social Media & Community Strategy

Name: Social Media & Community Strategy
Author: iclaudioo

byiclaudioo

0•

Social Media Management

Develops data-driven social media strategies, community engagement plans, and platform-specific content based on marketing science principles.

This skill equips Claude with the expertise of a senior social media director and community manager, applying evidence-based frameworks like Ehrenberg-Bass and Binet & Field to social growth. It moves beyond simple posting by focusing on mental availability, reach, and authentic connection across platforms like LinkedIn, TikTok, and Instagram. Users can leverage this skill to build community health frameworks, design influencer programs, and create high-performing content pillars that balance brand building with activation, all while maintaining strict brand consistency and ethical standards.

Key Features

01Evidence-based strategy using Ehrenberg-Bass principles to maximize mental availability.

020 GitHub stars

03Platform-specific optimization for LinkedIn, Instagram, TikTok, X, and YouTube.

04STEPPS framework implementation to increase content virality and shareability.

05Creator and influencer partnership models including vetting, briefing, and measurement.

06Comprehensive community management protocols for Discord, Slack, and private groups.

Use Cases

01Developing a social listening and engagement routine to improve community sentiment and response rates.

02Designing a multi-channel organic social content calendar with 80/20 value-to-promotion balance.

03Building an employee advocacy program to scale brand reach through internal champions.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills social-media

For use in Claude.ai and ChatGPT

Key Features

01Evidence-based strategy using Ehrenberg-Bass principles to maximize mental availability.

020 GitHub stars

03Platform-specific optimization for LinkedIn, Instagram, TikTok, X, and YouTube.

04STEPPS framework implementation to increase content virality and shareability.

05Creator and influencer partnership models including vetting, briefing, and measurement.

06Comprehensive community management protocols for Discord, Slack, and private groups.

Use Cases

01Developing a social listening and engagement routine to improve community sentiment and response rates.

02Designing a multi-channel organic social content calendar with 80/20 value-to-promotion balance.

03Building an employee advocacy program to scale brand reach through internal champions.