Social Trend Research

About

The Trend Research skill provides a structured framework for monitoring and capitalizing on digital culture. It enables Claude to assist marketing teams in scanning platform signals from TikTok, Instagram, and Reddit, while providing a methodology to score trends by brand relevance and risk. By implementing a standardized research process and activation guardrails, this skill helps teams transition from generic posting to high-impact, moment-based content that resonates with modern audiences.

Key Features

• Standardized templates for trend bulletins and approval checklists
• 29 GitHub stars
• Multi-platform signal monitoring across TikTok, Instagram, X, and Reddit
• Creator ecosystem tracking for UGC and partnership opportunities
• Trend viability scoring based on brand fit, persona interest, and risk
• Strategic content balancing to blend reactive trends with evergreen pillars

Use Cases

• Refreshing creative direction for stale marketing initiatives using timely cultural POVs
• Screening viral trends for brand safety and regulatory compliance before adoption
• Planning reactive or moment-based content for rapid-response social campaigns