How does the 50-Company Test work?

It is a validation step where you must list 50 specific companies that fit your ICP and find buyer names at 20 of them. If you cannot do this, your ICP is likely too broad or the market is unreachable.

When should I activate the ICP Definer?

Activate it whenever you are questioning who your customer is, creating marketing personas, or when your sales messaging feels too vague to convert specific leads.

Can this skill help with B2B sales cycles?

Yes, it specifically maps the Buying Center, identifying roles like the Economic Buyer, Technical Evaluator, Champion, and potential Blockers to help navigate complex sales.

What is the Hexa framework used in this skill?

The Hexa framework is a methodology that focuses on defining the specific company type alongside the buying center—the group of people involved in the decision-making process—rather than just a single user.

Startup ICP Definer

Name: Startup ICP Definer
Author: shipshitdev

byshipshitdev

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Marketing Automation

Defines precise Ideal Customer Profiles and buying centers using the Hexa framework to identify high-value target audiences.

The Startup ICP Definer is a strategic capability designed for indie founders and B2B startups to eliminate guesswork in customer targeting. It implements Hexa’s Opportunity Memo methodology to map the full 'ICP Stack,' including company profiles, buyer personas, user personas, and complex buying centers. By scoring pain hierarchies and applying the rigorous '50-Company Test,' this skill ensures that product-market fit efforts are grounded in specific, reachable market segments rather than vague generalities, providing a solid foundation for lead generation and product development.

Key Features

01Integration with idea validation and outbound optimization frameworks

02Rigorous 50-Company validation test to ensure market specificity

0310 GitHub stars

04Pain point hierarchy scoring based on urgency, cost, and frequency

05Multi-layered ICP Stack mapping for companies, buyers, and users

06Comprehensive buying center mapping including Champions and Blockers

Use Cases

01Founders transitioning from a broad 'everyone' audience to a targeted B2B niche

02Early-stage teams mapping decision-makers for complex enterprise sales cycles

03Product managers prioritizing features based on validated customer pain scores

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add shipshitdev/library startup-icp-definer

For use in Claude.ai and ChatGPT

Key Features

01Integration with idea validation and outbound optimization frameworks

02Rigorous 50-Company validation test to ensure market specificity

0310 GitHub stars

04Pain point hierarchy scoring based on urgency, cost, and frequency

05Multi-layered ICP Stack mapping for companies, buyers, and users

06Comprehensive buying center mapping including Champions and Blockers

Use Cases

01Founders transitioning from a broad 'everyone' audience to a targeted B2B niche

02Early-stage teams mapping decision-makers for complex enterprise sales cycles

03Product managers prioritizing features based on validated customer pain scores

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add shipshitdev/library startup-icp-definer

For use in Claude.ai and ChatGPT