Can this skill help with landing page copy?

Yes, it is specifically designed to handle landing page headlines, problem sections, authority-building blocks, and clear calls to action based on narrative tension.

Why does the skill emphasize internal problems?

While brands often sell solutions to external problems, customers buy solutions to internal problems (how the problem makes them feel). This skill ensures your messaging addresses those emotional drivers.

What is the StoryBrand framework?

It is a seven-part narrative structure that helps businesses clarify their message by positioning the customer as the hero who has a problem and the brand as the expert guide who provides a plan.

What is the difference between a Direct and Transitional CTA?

A Direct CTA is a primary call to action like 'Buy Now,' while a Transitional CTA is a lower-stakes offer like 'Download Free Guide' for customers who aren't ready to purchase yet.

How does the 10/10 scoring system work?

The skill reviews your marketing copy against SB7 principles and assigns a score. A 10/10 indicates full alignment, while lower scores come with specific actionable improvements to reach maximum clarity.

StoryBrand Messaging Framework

Name: StoryBrand Messaging Framework
Author: jeremylongshore

byjeremylongshore

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1,844

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Marketing Automation

Creates clear, narrative-driven brand messaging that positions the customer as the hero and the brand as the expert guide.

This skill implements the StoryBrand (SB7) framework to help businesses clarify their marketing message and increase customer engagement through narrative structure. By following a structured seven-part story—identifying the customer's specific desires, the internal and external problems they face, and providing a clear path to success—the skill enables Claude to generate high-converting website copy, elevator pitches, and brand scripts. It includes a built-in scoring system to audit existing messaging for clarity and effectiveness, ensuring that all marketing collateral speaks directly to the customer's needs while demonstrating the brand's empathy and authority.

Key Features

01SB7 Framework Implementation: Hero, Problem, Guide, Plan, CTA, and Stakes

02Action Plan Generation: Creates process and agreement plans to reduce customer friction

03Multi-level Problem Analysis: Addresses external, internal, and philosophical customer pain points

041,844 GitHub stars

05Call to Action Strategy: Develops both Direct and Transitional CTAs for various sales funnel stages

0610/10 Scoring System: Audit and improve existing marketing copy based on framework adherence

Use Cases

01Developing compelling elevator pitches and brand one-liners for sales team consistency

02Writing high-converting landing page headlines and website copy focused on customer outcomes

03Auditing existing marketing collateral to ensure the brand is positioned as a guide rather than a hero

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add jeremylongshore/claude-code-plugins-plus-skills storybrand-messaging

For use in Claude.ai and ChatGPT

Key Features

01SB7 Framework Implementation: Hero, Problem, Guide, Plan, CTA, and Stakes

02Action Plan Generation: Creates process and agreement plans to reduce customer friction

03Multi-level Problem Analysis: Addresses external, internal, and philosophical customer pain points

041,844 GitHub stars

05Call to Action Strategy: Develops both Direct and Transitional CTAs for various sales funnel stages

0610/10 Scoring System: Audit and improve existing marketing copy based on framework adherence

Use Cases

01Developing compelling elevator pitches and brand one-liners for sales team consistency

02Writing high-converting landing page headlines and website copy focused on customer outcomes

03Auditing existing marketing collateral to ensure the brand is positioned as a guide rather than a hero