Does it require existing brand documentation to work?

No, the skill can operate standalone. However, it is enhanced by existing brand files like audience.md or competitors.md to provide more contextually aware recommendations.

How does this skill help improve conversion rates?

It identifies the specific psychological framing—such as 'The Enemy Angle' or 'Unique Mechanism'—that resonates most with your audience's current level of market awareness, moving beyond generic claims.

What is the output of a positioning session?

You receive a competitive landscape map, a market sophistication assessment, and 3-5 distinct, numbered positioning options including headline directions and psychological rationales.

Can I use this to update my current brand strategy?

Yes, the skill automatically detects existing positioning files and offers a 'Refine' mode to update your strategy based on fresh competitive search data.

Strategic Positioning & Angles

Name: Strategic Positioning & Angles
Author: robroyhobbs

byrobroyhobbs

0•

Marketing Automation

Generates high-converting marketing angles and product positioning by analyzing competitive messaging and market sophistication.

This skill helps marketers and developers find the optimal framing to make products sell effectively without changing their features. By integrating with local brand memory and conducting live web searches for competitor data, it maps the saturated market landscape to find 'white space' opportunities. It applies proven psychological frameworks—such as the Contrarian, Unique Mechanism, and Transformation angles—to provide 3-5 distinct positioning options, complete with headline directions and market sophistication assessments.

Key Features

01Live competitive messaging mapping via web search

02Generation of 3-5 distinct psychological positioning angles

030 GitHub stars

04Market sophistication assessment based on Schwartz’s awareness scale

05Automated documentation of chosen angles to ./brand/positioning.md

06Integration with existing brand memory files (audience, voice, competitors)

Use Cases

01Troubleshooting marketing campaigns where the current copy isn't converting

02Differentiating a software product in a crowded or saturated market

03Launching a new product or landing page that needs a high-converting hook

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add robroyhobbs/marketing-skills positioning-angles

For use in Claude.ai and ChatGPT

Key Features

01Live competitive messaging mapping via web search

02Generation of 3-5 distinct psychological positioning angles

030 GitHub stars

04Market sophistication assessment based on Schwartz’s awareness scale

05Automated documentation of chosen angles to ./brand/positioning.md

06Integration with existing brand memory files (audience, voice, competitors)

Use Cases

01Troubleshooting marketing campaigns where the current copy isn't converting

02Differentiating a software product in a crowded or saturated market

03Launching a new product or landing page that needs a high-converting hook

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add robroyhobbs/marketing-skills positioning-angles

For use in Claude.ai and ChatGPT