What are the 19 channels covered by this skill?

It covers Viral Marketing, PR, Unconventional PR, SEM, Social/Display Ads, Offline Ads, SEO, Content Marketing, Email, Engineering as Marketing, Targeting Blogs, Biz Dev, Sales, Affiliates, Existing Platforms, Trade Shows, Offline Events, Speaking Engagements, and Community Building.

What is the 50% Rule in this context?

The 50% Rule suggests that founders should spend 50% of their time on product development and 50% on traction (distribution) testing from the very first day of development.

When should I use this skill?

Use it during product launches, when growth has plateaued, or when you are burning resources across too many channels without seeing a clear ROI.

What is the Traction Framework?

The Traction Framework is a systematic methodology developed by Gabriel Weinberg for identifying the single most effective customer acquisition channel for a business at any given growth stage.

How does the Bullseye Framework work?

It uses three concentric rings to rank channels: the Inner Circle for the 3-5 most promising leads, the Middle Ring for potentially viable options, and the Outer Ring for long-shots. You test the Inner Circle to find a single winner.

Traction Framework & Bullseye Methodology

Name: Traction Framework & Bullseye Methodology
Author: lev-os

bylev-os

0•

Marketing Automation

Implements Gabriel Weinberg's systematic approach to testing and prioritizing 19 customer acquisition channels to identify optimal growth drivers.

This skill provides a structured implementation of the Traction Framework and Bullseye methodology, designed to help founders and product teams find their most effective distribution channel. It guides users through the process of brainstorming 19 distinct acquisition channels, ranking them into concentric rings based on potential, and designing low-cost experiments to validate the 'Inner Circle.' By enforcing the 50% Rule—balancing product development with traction testing—the skill ensures that distribution is prioritized from day one, helping teams avoid building products that fail due to a lack of customers.

Key Features

010 GitHub stars

02Application of the 50% Rule to maintain an equal balance between product building and distribution testing.

03Systematic evaluation of all 19 traction channels including SEO, Viral Marketing, and Engineering as Marketing.

04Bullseye Framework implementation for ranking channels into Inner, Middle, and Outer rings.

05Strategic focus on identifying a single dominant growth channel to prevent resource fragmentation.

06Experimental design guidance for running low-cost tests to measure CAC and conversion volume.

Use Cases

01Optimizing marketing spend by shifting resources from high-cost obvious channels to underutilized 'long-shot' channels.

02Identifying new growth drivers when current marketing channels reach saturation or plateaus.

03Developing a go-to-market strategy for a new product launch to ensure predictable customer acquisition.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add lev-os/agents traction-framework-19-channels

For use in Claude.ai and ChatGPT

Download Skill