Can it generate dynamic social images?

Yes, it provides boilerplate and implementation steps for creating dynamic Open Graph images using Next.js and Vercel OG libraries.

How does it help with product launches?

It includes a launch checklist and automation for creating Product Hunt assets, press kits, and changelog pages to ensure maximum impact on launch day.

What does the virality skill actually do?

It audits your codebase for social readiness and implements technical features like OG tags, share buttons, and referral tracking to help your product grow organically.

Does it track how viral my product is?

The skill includes logic for measuring the K-factor, which calculates the number of new users generated by each existing user through sharing and invitations.

Virality & Growth Infrastructure

Name: Virality & Growth Infrastructure
Author: phrazzld

byphrazzld

•

Marketing Automation

Implements viral growth mechanisms, social sharing features, and referral systems to drive organic product distribution.

About

The Virality skill helps developers engineer growth directly into their applications by automating the implementation of social metadata, dynamic Open Graph images, and referral loops. It audits existing code for shareability, plans essential growth features like Web Share API integration and attribution tracking, and provides verifiable patterns for measuring viral coefficients (K-factor). This skill is essential for startups and creators looking to make their products inherently shareable and launch-ready for platforms like Product Hunt.

Key Features

Automated audit of social metadata and Open Graph tag implementation
Viral loop measurement utilities for calculating K-factor and conversion rates
Dynamic server-side OG image generation for personalized social previews
Cross-platform sharing components leveraging the Web Share API
Standardized referral system patterns with secure attribution tracking
3 GitHub stars

Use Cases

Building a referral program into a SaaS product to lower customer acquisition costs
Preparing a web application for a high-impact Product Hunt or social media launch
Creating dynamic, brand-consistent social share cards for user-generated content

About

Key Features

Automated audit of social metadata and Open Graph tag implementation
Viral loop measurement utilities for calculating K-factor and conversion rates
Dynamic server-side OG image generation for personalized social previews
Cross-platform sharing components leveraging the Web Share API
Standardized referral system patterns with secure attribution tracking
3 GitHub stars

Use Cases

Building a referral program into a SaaS product to lower customer acquisition costs
Preparing a web application for a high-impact Product Hunt or social media launch
Creating dynamic, brand-consistent social share cards for user-generated content