What is the Visual Identity Direction skill?

It is a specialized capability for Claude that provides structured, industry-standard frameworks for brand identity design, creative strategy, and visual communication.

Does it provide guidance on color and typography?

Absolutely. It includes selection rationales for typography and color direction communication strategies based on brand personality and audience demographics.

Can this skill help me write a creative brief?

Yes, it provides specific structures for logo briefs and creative briefing frameworks like the Single-Minded Proposition (SMP) and the GET-TO-BY method.

How does it help bridge the gap between strategy and design?

It uses a Visual Word Translation table and the Strategy to Visual Translation Method to turn abstract brand adjectives into specific visual elements like scale, contrast, and layout.

Whose methodologies does this skill incorporate?

The skill utilizes frameworks from brand masters such as Alina Wheeler (The Five-Phase Process), Marty Neumeier, and Walter Landor.

Visual Identity Direction

Name: Visual Identity Direction
Author: mike-coulbourn

bymike-coulbourn

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Design Tools

Translates brand strategy into visual systems using industry-standard frameworks for creative briefing, mood boarding, and identity design.

About

This skill empowers Claude to act as a strategic creative director, utilizing proven methodologies like Alina Wheeler’s five-phase process and the 3D method to bridge the gap between brand strategy and visual execution. It provides structured guidance for creating professional mood boards, logo briefs, photography styles, and typography systems, ensuring that every visual element is rooted in strategic purpose rather than subjective preference. Whether you're launching a new brand or refining an existing visual language, this skill provides the frameworks necessary to build cohesive and impactful identities.

Key Features

3 GitHub stars
Provides methodologies for mood board development and photography style definitions
Offers strategic rationale for typography selection and color direction
Translates brand personality adjectives into specific visual expressions
Implements Alina Wheeler’s Five-Phase Brand Identity Process
Generates structured logo design briefs and GET-TO-BY creative frameworks

Use Cases

Structuring professional mood boards and logo presentations for stakeholder alignment
Developing a comprehensive creative brief for a new brand identity project
Translating abstract brand values into concrete visual design directions

About

Key Features

3 GitHub stars
Provides methodologies for mood board development and photography style definitions
Offers strategic rationale for typography selection and color direction
Translates brand personality adjectives into specific visual expressions
Implements Alina Wheeler’s Five-Phase Brand Identity Process
Generates structured logo design briefs and GET-TO-BY creative frameworks

Use Cases

Structuring professional mood boards and logo presentations for stakeholder alignment
Developing a comprehensive creative brief for a new brand identity project
Translating abstract brand values into concrete visual design directions