What standards does it use for accessibility?

It evaluates content for reading level complexity, identifies industry-specific jargon that may alienate users, and ensures the use of inclusive language according to your organization's policy.

How does this skill handle different marketing channels?

The skill utilizes a 'Tone Ladder' framework which allows Claude to adjust the level of formality and stylistic nuances based on whether the content is intended for social media, technical documentation, or sales emails.

Can I use this for non-English markets?

Yes, the skill includes specific localization matrices to manage regional terminology, measurement units, and local regulatory statements across different languages and regions.

Does this skill integrate with other GTM tools?

Yes, it is designed to be paired with other specialized skills like 'message-architecture' to ensure that both the structure and the voice of your communications are perfectly aligned.

Voice & Style Guidelines

Name: Voice & Style Guidelines
Author: gtmagents

bygtmagents

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Marketing Automation

Enforces brand tone, style consistency, and localization standards across all technical and marketing copy.

About

The Voice & Style Guidelines skill enables Claude to act as an automated brand editor, ensuring all generated or reviewed content adheres to specific voice pillars and tone ladders. It streamlines the enforcement of grammar rules, accessibility standards, and regional localization requirements, making it an essential tool for GTM teams maintaining a unified brand identity across multi-channel campaigns, documentation, and customer-facing communications within Claude Code.

Key Features

Regional Localization: Automatically apply terminology and regulatory rules for specific geographies.
Accessibility Auditing: Scan for reading level, jargon, and inclusive language compliance.
Voice Pillar Enforcement: Align copy with specific personality traits like confidence or empathy.
Tone Ladder Scaling: Shift tone dynamically based on channel, funnel stage, or target audience.
Automated Style Rules: Enforce consistent casing, punctuation, and specific banned phrase lists.
29 GitHub stars

Use Cases

Localizing high-volume technical documentation for new regional markets or verticals.
Onboarding and training new writers by providing automated feedback based on brand standards.
Auditing existing marketing or product copy for tone consistency and brand alignment.

About

Key Features

Regional Localization: Automatically apply terminology and regulatory rules for specific geographies.
Accessibility Auditing: Scan for reading level, jargon, and inclusive language compliance.
Voice Pillar Enforcement: Align copy with specific personality traits like confidence or empathy.
Tone Ladder Scaling: Shift tone dynamically based on channel, funnel stage, or target audience.
Automated Style Rules: Enforce consistent casing, punctuation, and specific banned phrase lists.
29 GitHub stars

Use Cases

Localizing high-volume technical documentation for new regional markets or verticals.
Onboarding and training new writers by providing automated feedback based on brand standards.
Auditing existing marketing or product copy for tone consistency and brand alignment.