Identifies, scores, and prioritizes customer advocates to build high-impact reference pools and advocacy programs.
The Advocate Sourcing skill enables Go-To-Market teams to systematically discover and manage high-value customer advocates by analyzing product usage, sentiment, and engagement signals. It provides a structured framework for scoring advocate potential based on relationship strength and storytelling value, while ensuring compliance through consent tracking and fatigue management. This skill is essential for maintaining healthy reference pools, speaker rosters, and customer advisory councils within automated GTM workflows.
主要功能
01Tiered classification into spotlight, reference-ready, and nurture groups
02Weighted scoring model for storytelling potential and relationship strength
03Advocate fatigue management and rotation scheduling
04Compliance tracking for legal approvals, NDAs, and data sharing
0529 GitHub stars
06Multi-signal identification using NPS, usage, and engagement data
使用场景
01Building a diverse speaker roster for webinars and industry events
02Refreshing reference pools following major product launches or rebrands
03Auditing advocate coverage across specific regions or product personas
