Can I compare my brand directly to competitors?

Yes, the benchmark analysis feature allows for side-by-side comparisons of revenue, search share, and portfolio breadth against specified competitors.

Does it track keyword-level health?

Yes, it identifies top-performing keywords, tracks rankings, and classifies them into actionable categories like 'defend', 'attack', or 'opportunity'.

How are the performance results visualized?

The skill integrates with the dashboard-ui plugin to generate self-contained HTML dashboards featuring KPI cards, Chart.js line charts, and data tables.

What data source does this skill use for Amazon metrics?

This skill utilizes SimilarWeb Shopper Intelligence to provide high-fidelity data on Amazon brand sales, units, and search share.

What context does the skill need to function?

The skill works best when a BRAND_PROFILE.md file is available in the workspace to provide the necessary brand, category, and domain context.

Amazon Brand Performance

Name: Amazon Brand Performance
Author: SimilarwebProductTeam

bySimilarwebProductTeam

0•

电子商务解决方案

Monitors and analyzes Amazon brand-level performance metrics, sales trends, and search share of voice using SimilarWeb Shopper Intelligence.

This skill empowers ecommerce teams to track brand health on Amazon by integrating SimilarWeb Shopper Intelligence data directly into Claude. It automates the collection and visualization of critical KPIs—including revenue, units, market share, and keyword health—enabling users to benchmark against competitors and optimize product portfolios. By generating dynamic HTML dashboards, it transforms raw data into actionable insights for brand managers and retail analysts looking to identify growth phases and seasonal patterns.

主要功能

010 GitHub stars

02Time-series trend analysis for sales, units, and market share trajectory

03Comprehensive brand health dashboards with automated KPI tracking

04Competitive benchmarking for side-by-side multi-brand comparisons

05Search share of voice analysis to rank brand visibility against competitors

06Portfolio optimization tools to classify and audit product performance

使用场景

01Generating automated weekly brand health reports for Amazon storefronts

02Identifying search share opportunities and defending top-ranking keywords

03Auditing product portfolios to identify and address underperforming ASINs

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add similarwebproductteam/retail-iq-plugins brand-performance

For use in Claude.ai and ChatGPT

主要功能

010 GitHub stars

02Time-series trend analysis for sales, units, and market share trajectory

03Comprehensive brand health dashboards with automated KPI tracking

04Competitive benchmarking for side-by-side multi-brand comparisons

05Search share of voice analysis to rank brand visibility against competitors

06Portfolio optimization tools to classify and audit product performance

使用场景

01Generating automated weekly brand health reports for Amazon storefronts

02Identifying search share opportunities and defending top-ranking keywords

03Auditing product portfolios to identify and address underperforming ASINs

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add similarwebproductteam/retail-iq-plugins brand-performance

For use in Claude.ai and ChatGPT