How are the keyword insights visualized?

The skill integrates with the dashboard-ui plugin to generate comprehensive HTML reports containing Chart.js visualizations, share bars, and data tables directly in your workspace.

How does this skill help with Amazon SEO?

It identifies high-volume search terms where your products have low visibility and flags 'gap keywords' where your brand is missing entirely, providing a data-driven roadmap for listing optimization.

Does this skill require external data sources?

Yes, this skill functions as part of the amazon-intelligence plugin and requires access to SimilarWeb Shopper Intelligence API data to provide accurate search and click share metrics.

Can I track search trends over time?

Absolutely. The skill supports time-series analysis at weekly or monthly granularities, allowing you to identify rising consumer trends and declining search demand.

What is the difference between this and the Keyword Gap skill?

Keyword Strategy provides a broad overview of your search footprint and category trends, while the Keyword Gap skill focuses on deep, prioritized 1-to-1 competitor comparisons.

Amazon Keyword Strategy & Search Intelligence

Name: Amazon Keyword Strategy & Search Intelligence
Author: SimilarwebProductTeam

bySimilarwebProductTeam

0•

营销自动化

Optimizes Amazon search performance by identifying high-value keywords, search trends, and competitive gaps using SimilarWeb Shopper Intelligence.

The Keyword Strategy skill integrates SimilarWeb Shopper Intelligence into Claude Code to provide deep insights into Amazon on-site search behavior. It enables e-commerce teams to map brand keyword portfolios, identify the specific search terms driving traffic to ASINs, and uncover category search gaps where competitors are outperforming the brand. By analyzing search volume, brand share, and competitive landscapes, this skill helps professionals optimize Amazon SEO, defend high-value search terms, and discover untapped keyword opportunities, all presented through dynamic, self-contained visual dashboards.

主要功能

01Granular ASIN keyword driver analysis to identify search terms fueling product traffic

020 GitHub stars

03Comprehensive brand keyword portfolio mapping with branded vs. generic classification

04Deep-dive competitive landscape tracking for brands and products on specific keywords

05Automated category keyword landscape discovery and gap analysis against competitors

06Interactive HTML dashboard generation for visual monitoring of search trends and KPIs

使用场景

01Optimizing Amazon product listings by identifying high-volume keywords with low brand search share

02Monitoring search demand shifts and rising keywords to inform seasonal product strategies

03Conducting competitive keyword gap analysis to identify missed sales opportunities on Amazon

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add similarwebproductteam/retail-iq-plugins keyword-strategy

For use in Claude.ai and ChatGPT

主要功能

01Granular ASIN keyword driver analysis to identify search terms fueling product traffic

020 GitHub stars

03Comprehensive brand keyword portfolio mapping with branded vs. generic classification

04Deep-dive competitive landscape tracking for brands and products on specific keywords

05Automated category keyword landscape discovery and gap analysis against competitors

06Interactive HTML dashboard generation for visual monitoring of search trends and KPIs

使用场景

01Optimizing Amazon product listings by identifying high-volume keywords with low brand search share

02Monitoring search demand shifts and rising keywords to inform seasonal product strategies

03Conducting competitive keyword gap analysis to identify missed sales opportunities on Amazon