Is it suitable for established brands or just new ones?

It is designed for both; it features specific workflows for 'New Brand Development' as well as 'Existing Brand Analysis' and 'Quick Brand Audits'.

Can it generate a full brand guidelines document?

Yes, it uses standardized templates to create professional brand guidelines covering mission, values, visual identity (logos/colors/fonts), and voice/tone standards.

How does the Brand Health Scoring work?

It provides quantitative assessments on a 1-10 scale across categories like visual identity, voice consistency, audience alignment, and competitive differentiation.

Does it perform competitive analysis?

Yes, it includes frameworks to identify key competitors, map brand attributes on a positioning matrix, and identify market gaps and opportunities.

What brand archetypes does this skill support?

The skill uses Jung's 12 archetypes (such as The Sage, The Hero, and The Outlaw) to help define a brand's core personality and emotional connection with its audience.

Brand Analyzer

Name: Brand Analyzer
Author: agent-trust-protocol

byagent-trust-protocol

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设计工具

Creates comprehensive brand guidelines and identity audits using established frameworks and archetype analysis.

关于

Brand Analyzer is a specialized Claude Code skill designed to streamline brand identity development and maintenance. By leveraging professional frameworks like Jung's 12 archetypes, it assists users in identifying brand personality, crafting detailed brand guidelines, and conducting thorough consistency audits across multiple channels. Whether you are launching a new startup or refining an existing brand, this skill provides actionable insights and professional-grade documentation to ensure your brand remains coherent, differentiated, and impactful.

主要功能

Archetype identification using Jung's 12-point framework
Comprehensive brand health scoring and consistency audits
Competitive positioning and differentiation analysis
1 GitHub stars
Generation of professional brand guidelines and standards
Multi-channel brand alignment evaluation and roadmaps

使用场景

Auditing an existing brand's visual and voice consistency across web and social media
Developing a full brand identity and style guide for a new startup
Identifying brand archetypes to refine marketing messaging and tone of voice

关于

主要功能

Archetype identification using Jung's 12-point framework
Comprehensive brand health scoring and consistency audits
Competitive positioning and differentiation analysis
1 GitHub stars
Generation of professional brand guidelines and standards
Multi-channel brand alignment evaluation and roadmaps

使用场景

Auditing an existing brand's visual and voice consistency across web and social media
Developing a full brand identity and style guide for a new startup
Identifying brand archetypes to refine marketing messaging and tone of voice