What files does this skill update?

It updates guideline.yml, voice.yml, and values.yml, and it creates or updates a dos-and-donts.md and an evolution-log.md file.

What is the primary purpose of the Brand Evolve skill?

It provides a guided workflow for Claude Code to reinvent or refresh an existing brand guideline while keeping track of changes and preserving existing brand equity.

How does it handle versioning of brand changes?

It uses an evolution-log.md file to record what changed, why it changed, and the before-and-after state of each brand element.

Can I approve changes individually?

Yes, the skill is interactive and requires user approval for the proposed evolution before any files are updated.

Does it require existing brand files to work?

Yes, Brand Evolve requires existing brand files in the .ai/brand/ directory. If no brand exists, it will prompt you to run a brand-strategy skill first.

Brand Evolve

Name: Brand Evolve
Author: hjemmesidekongen

byhjemmesidekongen

0•

设计工具

Refreshes and updates existing brand identities by evolving voice, values, and positioning while preserving established brand equity.

Brand Evolve is a specialized AI workflow skill designed to guide users through the iterative reinvention of an existing brand. It streamlines the process of updating brand guidelines by loading current assets, diagnosing market shifts, and scoping specific areas for evolution—such as tone of voice or core values. The skill ensures consistency by documenting every change in a detailed evolution log, preventing unnecessary changes while keeping brand identities relevant, impactful, and aligned with current project goals.

主要功能

01Structured Evolution Log: Generates a comprehensive history of changes with the underlying rationale for every update.

02Guided Brand Diagnosis: Analyzes what is working and what needs updating based on market shifts.

03Interactive Approval Workflow: Walks users through a section-by-section confirmation of proposed changes.

040 GitHub stars

05Preservation of Equity: Automatically identifies and protects core brand elements during the refresh.

06Automated Schema Validation: Ensures all updated guidelines adhere to strict brand formatting and schemas.

使用场景

01Pivoting brand voice and values after a significant shift in business strategy or market positioning.

02Refreshing a legacy product brand to appeal to a more modern or technical audience.

03Documenting the rationale behind brand iterations for stakeholder review and future reference.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add hjemmesidekongen/ai brand-evolve

For use in Claude.ai and ChatGPT